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Media Alert: Expert Available to Discuss Why Companies are Advertising During Super Bowl Despite Recession

Is advertising during this year's super bowl worth the RISK?


Why: The Super Bowl is America's most-watched television advertising event.  In a year marked by recession and cut-backs, the stakes are at an all-time high for the advertisers who have shelled out millions to secure a coveted spot during the game. Is advertising during this Super Bowl worth the risk? Why are advertisers spending the money during these uncertain times? How will this year's ads differ from years past given the current economic climate?

What:  Bob Liodice, President and CEO of the ANA (Association of National Advertisers), understands how important the Super Bowl is for the advertising industry.

He is available for interview on-air to discuss:

•·         Why regardless of the economic climate, advertisers pay for Super Bowl spots

•·         How companies will measure the success of an ad in 2009

•·         The common themes we can expect to see in this year's ads

•·         Why purchasing spots are efficient CPMs regardless of price

Who:  With over 400 member companies supporting 9,000 brands, the ANA leads the marketing community by providing its members with insights, collaboration and advocacy and by providing guidance on marketing best practices and industry initiatives.

With over a decade with the ANA, including more than six years at the helm, Mr. Liodice is a leading voice within the industry.  He also sits on the boards of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America and the Advertising Educational Foundation and is an executive committee member of the World Federation of Advertisers.

When:   Mr. Liodice is available for in-person interviews beginning Friday, January 30. Please contact me for more information or to discuss scheduling.

Contact:        Lesley Neadel

                        CooperKatz for the ANA



The Association of National Advertisers leads the marketing community by providing its members insights, collaboration and advocacy. ANA's membership includes 360 companies with 9,000 brands that collectively spend more than $100 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs and advance, promote and protect all advertisers and marketers. For more information, visit /


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