Press Release: ANA Introduces New Radio Category For Annual Multicultural Excellence Awards | About the ANA | ANA

Press Release: ANA Introduces New Radio Category For Annual Multicultural Excellence Awards

Call for Entries Issued for Client-Side Marketers

NEW YORK (May 5, 2009) - The Association of National Advertisers (ANA) is now accepting entries for its annual Multicultural Excellence Awards. The Awards recognize ANA member companies and marketers for their work in producing superior multicultural advertising campaigns that ran between May 2008 and April 2009. This year's awards will feature a new category highlighting exceptional work in radio advertising. Winners will be announced at the ANA's 11th Annual Multicultural Marketing and Diversity Conference, October 4-6 in Phoenix, AZ.

"It has become increasingly important to harness the power of multicultural markets," said Gilbert Dávila, vice president, multicultural marketing for The Walt Disney Company and chairperson of the ANA's Multicultural Marketing Committee. "The awards raise awareness of the extraordinary work being done to reach a diverse group of consumers. We look forward to seeing this year's entries."

This year, the ANA will review submissions to reflect excellence in key multicultural and media categories and overall business performance:

Multicultural:

  • African American
  • Hispanic
  • Asian
  • General Market

Media:

  • Digital Media
  • Radio

Significant Business Results

Companies and agencies are encouraged to submit multiple entries within a category or across multiple categories. For additional rules, fees and submission guidelines, interested parties can go to www.ana.net/awards. The deadline for submissions is July 13, 2009, and the ANA will offer an early-bird special of $100 off all entries received on or before June 29, 2009.

A portion of the proceeds collected from the awards submission fees are used to fund scholarships for high-potential multicultural students planning to pursue careers in advertising and marketing.

 

ABOUT THE ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

CONTACT
Lesley Neadel                                                                          
CooperKatz & Company for the ANA                                    
917.595.3034                                                                       
lneadel@cooperkatz.com