2009 Masters of Marketing Annual Conference Focuses on Achieving Growth Even In Challenging Marketplace

ANA 2009 "Masters of Marketing" Annual Conference Focuses on Achieving Growth-- Even In A Challenging Marketplace
Meeting to Launch ANA's Year-Long 100th Anniversary Celebration; Marketer's Constitution Unveiled

New York, NY- Achieving growth in spite of the recession is the focus of the ANA 2009 Masters of Marketing Annual Conference, which kicks off today and runs until Sunday, November 8 at the JW Marriott Desert Ridge in Phoenix, Arizona. Over 1,200 of the nation's marketing leaders--from major corporations, agencies and media companies--have gathered at the signature event which, as the 99th gathering of the ANA (Association of National Advertisers), will also serve as the launch of the ANA's year-long 100th anniversary celebration.

Speakers and panelists will explore how companies have defied the recession by intensifying their marketing, reinforcing brand benefits, introducing new products and taking share from competitors. Instead of hunkering down and reducing marketing expenditures, these companies have taken advantage of the diversified media landscape and effectively and measurably deployed their marketing investments to achieve growth.  

"In good times and bad, up-cycles and down, expansions and recessions, strong marketing is an essential force for building brands, growing business and stimulating the economy," said ANA President and CEO Bob Liodice in his keynote address this morning. "We look forward to using this meeting of marketing leaders as not only an opportunity to look back at the past year, but as the beginning of our 100th anniversary year dedicated to looking into our rich history as well as forward at the challenges and opportunities of tomorrow."

100th Anniversary Celebration
Formed in 1910, the ANA has led the marketing community for 100 years. Initiating the anniversary festivities, the Marketer's Constitution was unveiled during Liodice's keynote address.  This document sets forth what the ANA believes will be ten key tenets of marketing for the next 100 years.  These essential "musts" will ensure that the marketing industry thrives and continues to contribute to the economic and social wellbeing of our society. They are as follows:

1.     Marketing must become increasingly targeted, focused and personal.
2.     Marketing must build real, tangible and enduring brand value.
3.     Marketing must become more effective--more creative, insightful and accountable.
4.     Marketing must become more integrated and proficient in managing expanding media platforms.
5.     The marketing supply chain must become more efficient and productive.
6.     The marketing ecosystem--including agencies, media and suppliers--must become increasingly capable.
7.     Marketing professionals must become better, highly skilled, diverse leaders.
8.     Marketing must be indisputably socially responsible.
9.     Marketing must be unencumbered by inappropriate legislation or regulation.
10.  The marketing discipline must be elevated and respected.

The goal of the Marketer's Constitution is to inspire the entire marketing community to come together and embrace a successful future. According to Liodice, the Constitution will be on display throughout the conference for attendees to sign, and will travel to every ANA conference and forum throughout the year as well as to other industry events where others can add their names. It will also appear on the ANA Web site at (www.ana.net) where digital signatures can be submitted. 

Annual "Masters of Marketing" Conference Details
The four-day program also features the following speakers:


Mark Addicks

Cynthia Ashworth


Senior Vice President and CMO

Vice President, Consumer Engagement


General Mills

Dunkin' Donuts

Diane Brink

VP Marketing, Global Technology Services

IBM Corporation

Brad Casper

President and CEO

The Dial Corporation

Joan Chow

Scott Davis

Andrew J. England

Executive Vice President and CMO

Senior Partner

Chief Marketing Officer




Neil Golden

Senior VP, Chief Marketing Officer


Jeffrey W. Hayzlett

CMO and Vice President

Eastman Kodak

David Jones

Global Chief Executive Officer

Havas Worldwide

Barry Judge

Michael Keller

Chief Marketing Officer

Chief Brand Officer

Best Buy

Dairy Queen

Richard McDonald

Senior Vice President, Global Marketing


Stephen F. Quinn

Executive VP and Chief Marketing Officer


Eric Ryan

Chief Brand Architect, Co-founder


Rebecca Saeger

Executive VP and Chief Marketing Officer

Charles Schwab

Edgar Sandoval

Eric Schmidt

General Manager, Marketing, North America

Chairman and Chief Executive Officer

Procter & Gamble

Google, Inc.

Ben Simon

James D. Speros

John Stratton

Director, Walmart Brand Marketing

Executive Vice President and CMO

Executive Vice President and CMO



Fidelity Investments


For more information about the ANA Annual Conference, please contact Lesley Neadel on-site at 914-589-2187 or lneadel@cooperkatz.com, or Megan Burke, also on site, at 617-285-0771 or mburke@cooperkatz.com

About the ANA
Founded in 1910, the ANA (Association of National Advertisers) leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA's membership includes 350+ companies with 9,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers.

For more information, visit www.ana.net.

Press Contacts:  
Lesley Neadel
CooperKatz for the ANA
(914) 589-2187 (on-site)
(917) 595-3034

Megan Burke
CooperKatz for the ANA
(617) 285-0771 (on-site)
(917) 595-3058