The Goal of ANA's Marketers' Constitution: Inspire the Marketing Community to Embrace a Successful Future

The Goal of  ANA’s Marketers’ Constitution: Inspire the Marketing Community to Embrace a Successful Future

NEW YORK (Dec. 14, 2009) — Bob Liodice, President and CEO of the ANA, wrote an article for AdAge, "Musts of Marketing for the Next 100 years," highlighting the ANA's Marketers' Constitution. The constitution sets forth what the ANA believes are ten key principles of marketing.

The purpose: To ensure that our industry continues to thrive and contribute to the growth of the U.S. economy and to the well-being of our society. Read the article in its entirety.

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

Press Contacts:  

Lesley Neadel
CooperKatz for the ANA
lneadel@cooperkatz.com
914.589.2187 (on-site)
917.595.3034

Megan Burke
CooperKatz for the ANA
mburke@cooperkatz.com
617.285.0771 (on-site)
917.595.3058