ANA, ABM, Booz & Company Join Forces To Conduct Major B2B Research Study | About the ANA | ANA

ANA, ABM, Booz & Company Join Forces To Conduct Major B2B Research Study

ANA, ABM, Booz & Company Join Forces To Conduct Major B2B Research Study

New York, NY - The ANA (Association of National Advertisers), American Business Media (ABM) and Booz & Company have joined forces to conduct a major business-to-business research study. The study's objective is to determine what sets marketing leaders apart across industry sectors, based on their marketing objectives, their spend priorities and the focus of their capability-building efforts.

The "B2B Marketing Leadership Study" will address key gaps that marketers must address in order to enhance performance; evaluate the role of integrated marketing campaigns as part of a broader marketing mix; and identify roles that B2B media companies can play to support marketers' efforts.

"B2B marketers have unique challenges," said Bob Liodice, President & CEO, ANA. "The ANA is committed to help address these requirements with fresh insights about B2B marketing leaders and how they can effectively operate in today's changing environment. This study should be a leap forward for the industry profession."

"ABM is delighted to take a leadership role in this important industry study," added ABM President & CEO Gordon T. Hughes, II. "We believe that it will provide our members with important new insights that will enable them to deliver new products and services to better serve marketers' needs."

The study will be fielded during the second quarter of 2010, with results delivered to the ANA and ABM memberships in the third quarter. ANA members will benefit from the study's insights into spending priorities, capability assessments of B2B marketers, and the definition of best practices. The study will provide for ABM members critical insights into advertiser priorities for marketing solutions they can provide to increase service levels and build new revenue streams.

About the ANA

The mission of the ANA (Association of National Advertisers) is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually.

About American Business Media

Founded in 1906, American Business Media is positioned at the center of the global B2B ecosystem. As the only association focused on the integrated B2B media model - which includes print publications, events, digital media and business information - ABM delivers intelligence to industry professionals worldwide, including Madison Avenue, Wall Street and the Beltway. ABM's 250-plus member companies reach an audience of more than 100 million professionals and represent nearly 6,000 print and online titles and over 1,000 trade shows, with well over $33 billion in annual revenues. For more information, visit www.AmericanBusinessMedia.com.

About Booz & Company

Booz & Company is a leading global management consulting firm, helping the world's top businesses, governments, and organizations. Our founder, Edwin Booz, defined the profession when he established the first management consulting firm in 1914. Today, with more than 3,300 people in 60 offices around the world, we bring foresight and knowledge, deep functional expertise, and a practical approach to building capabilities and delivering real impact. We work closely with our clients to create and deliver essential advantage. For our management magazine strategy+business, visit www.strategy-business.com. Visit www.booz.com to learn more about Booz & Company. 

Press Contacts

ANA
Lesley Neadel
CooperKatz & Co. for the ANA 
lneadel@cooperkatz.com
917.595.3034

ABM
Mark Rothman
m.rothman@abmmail.com

Booz & Company
Karen Guterl
karen.guterl@booz.com