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About the AFE

The AFE is a group leading national advertisers dedicated to bringing consumers quality family entertainment options that multi-generational audiences can watch without anyone being embarrassed.

AFE Mission and Business Goal

The AFE's mission is to find, nurture and support quality family entertainment the entire family can enjoy on multiple distribution platforms.

The AFE's business goal is to drive core member business objectives and ROI by supporting more efficient and effective media.

AFE Definition of Family Entertainment

The AFE defines family entertainment as high-quality programming that portrays modern families dealing with the complex issues that impact their lives in today's society.  When programming includes conflicts between characters, it embodies positive resolution to those conflicts, and when appropriate, provides viewers with teachable moments on how to navigate difficult situations

AFE Programming Guidelines

The AFE supports quality scripted and reality television programming that is viewing appropriate for children age 8 and older.

Supported programming portrays modern families dealing with the complex issues that impact their lives in today's society.

When programming includes conflicts between characters, it embodies positive resolution to those conflicts, and when appropriate, provides viewers with teachable moments on how to navigate difficult situations.

Research stats on family programming

Families want more family programming options.

A recent proprietary research study found that only 23 percent of respondents reported being satisfied with the amount of family-oriented programming currently available.

AFE Membership Benefits

Why do the biggest family advertisers in America belong to the ANA's Alliance for Family Entertainment?

Because the AFE delivers maximum impact:

  • The collective clout of a group commands almost 40% of total U.S. adspend
  • Members get access to extensive proprietary research
  • New and existing content
  • Unique opportunities and unparalleled insight

Contact Us

To find out more about the Alliance, contact us.

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