ANA's Data and Analytics Center (DAC)

The mission of ANA's Data and Anlaytics Center (DAC) is to be the preeminent provider of thought leadership and education resources for marketing analytics and measurement. By helping marketers focus on the metrics that matter, marketing can become better aligned with finance and the entire C-Suite.


 


 

READ SOME OF THE LATEST CONTENT RELATED TO DATA & ANALYTICS

 
 

ANA CEO Bob Liodice: The Importance of Data and Measurement for Brand Growth



The ANA Data and Analytics Center, connected by Neustar, is the preeminent industry gateway for thought leadership, education and recognition in marketing measurement, data and analytics. It is the go-to source for marketers looking to build on or improve their understanding of marketing measurement. It includes components, such as content, seminars, webinars, and training. Our Data and Analytics Center will help marketers identify their data needs, utilize the tools to advance their skill and understanding, and encourage knowledge sharing among peers.

Learn how we can help make a difference in your marketing organization's growth

For additional information on how to get started with ANA's Data and Analytics Center, please contact Mark A. Galliher at mgalliher@ana.net.

The ANA Genius Awards recognize the best, brightest, most innovative and most impactful work in marketing analytics today. The Awards will be presented to individuals on behalf of their organizations. There is no fee to participate.