Driving Growth for Your Brand Through Marketing Excellence

The development of top-tier marketing talent has never been more important to businesses and brands. You will value our continuous flow of rich content spanning the most critical interest areas of brand and media management, business-to-business marketing, and brand activation. You can also take advantage of our more than 500 gold-standard events, most of which are complimentary.


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Difference-Making Events

You will benefit from our wide array of difference-making events and experiences, from national and members-only conferences to committee meetings and webinars. Collectively, these events will keep you current on the core areas of brand and media management and help your businesses and brands remain at the forefront of your respective industry.

 


Our robust online content library, regional events, and committees help our B-to-B members grow their careers and brands, stay connected, and prosper. Each year, we host the Masters of B2B Marketing Conference, one of the largest of its kind in the world. We also honor the true innovators in business marketing at our annual B2 Awards gala and B-to-B Hall of Fame induction ceremony.

Through an unparalleled combination of content, national and regional events, webinars, committees, and networking opportunities, we provide the insights you need to successfully activate a brand across all touchpoints. Our extensive events calendar includes the Brand Activation Conference and the annual REGGIE Awards gala, recognizing the most innovative brand activation campaigns.


 

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Learn More About Becoming a Member