"Invaluable Tool"
Today, we're all looking to do more with less resources and ANA's Marketing Knowledge Center is an invaluable tool. I've quickly gained know-how on key business initiatives that would have otherwise taken days to research. From white papers to case studies to leading industry reports, the ANA illuminates key findings relevant to meet my needs. I highly recommend and will continue to use again and again.
- Cindy Costa, Senior Marketing Manager, Yum! Brands
"Timeline That Suited My Needs"
I am very pleased with the results from the ANA's Marketing Knowledge Center. Michelle Lazarus was able to help me find information that I was not able to glean from my own Internet searches and she did so in a timeline that suited my needs. I'm not aware of any other service like this that exists and am grateful to the ANA for providing it.
- Karen Illes, Marketing Manager, Healthcare Innovations, Stryker Orthopaedics
"Beautifully Summarized—Delivered QUICKLY"
The ANA's Marketing Knowledge Center brings the vast knowledge of the membership base to me—information provided is tailored to my issue—beautifully summarized—delivered QUICKLY, and provides me with paths to get additional information if I need it, while protecting confidentiality. Fantastic!
- Connie Pincus, Associate Director, Global Advertising Alliance Team, Johnson & Johnson
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"A Great Experience"
Working with the ANA's Marketing Knowledge Center has been a great experience. I had fast and easy access to a vast source of [marketing resources], but the real value is in the network and the ability of talking directly to your peers on marketing subjects across many different industries.
- Jan Colpaert, Director Global Marketing Operations, Levi's
"Essential for Me"
The marketing insights are essential for me to size up best practice and background information to help build my knowledge and direction for overall plans for cost savings.
- Dustin Lyle, Senior Analyst Strategic Source & Supply, The Gap
“Detailed, Helpful Information”
I’ve used the ANA’s MKC for many years and have always been impressed with the quick turnaround and detailed, helpful information that has been provided. Many thanks!
- Antonio Humphreys, Manager, Strategic Sourcing, Marketing Services, The Gap
"Intuitively Understand My Needs"
I am amazed at the level of swift service, knowledge and client-focused nature of the ANA's Marketing Knowledge Center. As a new member, I submitted a request in the morning and received not just an email response back from management, but then a follow up phone call from Marketing Information Specialist Sara Stein. Her deliverable was sent shortly after in an email format whose template was clean, professional, and jam packed with insightful information. They intuitively seemed to understand my needs, before I even asked for it. The executive testimonial was a value-added component of the results that I wasn't even expecting. Great job and what an excellent way to be introduced to your services!
- Amy Rolland, Entertainment & Media Analyst, PricewaterhouseCoopers
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