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ANA Members Recommend "Ask the Expert"

These are some of our favorite testimonials from ANA members who have used Ask the Expert, ANA's Research Service, for their marketing needs. Find out why they highly value this complimentary benefit that saved them time and money! Have a marketing question or challenge? Make your request today.

The ANA's Marketing Knowledge Center puts years of marketing knowledge and insights from diverse industries right at the marketer's fingertips and is an incredibly valuable resource. Further, the inquiry service available through the MKC is great when you need a little more help with your research into a particular topic. The knowledge specialists are highly responsive and do a thorough job. I think the service is just great!

Jim Speros, Executive Vice President, Fidelity Investments

 

ANA’s Marketing Knowledge Center was able to quickly search their repository of articles and case studies to provide us with information that was on point and exceptionally helpful. ANA also connected us with senior level marketers in other member companies who had required international experiences to help guide our thinking. Excellent service.

Patrick Farrell, Chief Marketing Officer, Enterprise Holdings, Inc.

 

In a short time, ANA Knowledge Center provided a robust and thorough sample of case studies, articles, and white papers on my requested topic. It was succinctly summarized but also links to all the detail for more background. Really helpful and timely.

Stevie Benjamin, Director of Media, MillerCoors

 

I just learned about the ANA after attending an introductory meeting about it and decided it would be worth it to submit a request to gather more information about best practices in the industry for email marketing. We are in the process of putting together an internal website to gather all this type of information together in one spot so we will be using what was provided to supplement information we already had. The process was very easy to navigate and they were very speedy in their response! I definitely recommend it.

Carmaine Cotham, Marketing Specialist, Vision Service Plan

While there are lots of great benefits to being an ANA member, the Knowledge Center is my favorite. I keep a page in the back of my notebook dedicated to questions that I think of or I'm asked. I don't have a lot of time to sift through all the reports out there, so having a team dedicated to researching statistics or best practices is a great asset. The findings help drive our project plan and help us substantiate our work.

Tessa Riess, Director of Media and Marketing Planning, Bridgepoint Education

 

ANA's Marketing Knowledge Center Inquiry Service has proven on multiple occasions to be a valuable resource when reaching a wall in an effort to gather marketing information including case studies.

Jackie Halfond, Local Marketing Manager, Panera Bread

ANA and Mary Anne Farrell have been tremendously helpful in our projects. They are an incredibly valuable resource that provided personalized service and Grade-A attention to its member companies.

Hossain Albgal, Segment Strategy Intern, Wells Fargo

 

 

ANA was extremely responsive in fulfilling my request.

Dan Kulik, Senior Manager of Owner Connect Marketing, Hyundai Motor America

My ANA contact, Lauren Dzura, provides prompt responses when needed and furnishes reports I request very effectively. She provides additional recommendations as well and is highly efficient in delivering requests to me that are accurate per my needs. She requires very little direction and is very courteous and thorough in her delivery.

Alka Khungar, Manager, Customer Experience, ADT Security Services

 

We are very pleased with the customer service and support ANA provides its members. Time after time when we need assistance ANA has been able to provide us with timely data and resources.

Linda Bidwell, Senior Group Manager of Purchasing, Hyundai Motor America

The ANA Marketing Knowledge Inquiry service provides cutting-edge and relevant information regarding either specific or broad requests. The organization gathers tremendous insights and data that would give any member both the knowledge and confidence to make decisions on their marketing plans.

Louis J. Figurito, Direct Marketing Specialist, United States Postal Service

 

I have to tell you that Mary Anne Farrell exceeds my expectations every time I reach out to her. Not only does she respond to me immediately but is so detailed that every request has outstanding results. She is a star and I greatly appreciate her dedication and support to drive spectacular results! THANK YOU.

Karen Lechner, BTO, IBM

Sara Stein in the Marketing Knowledge Center was extremely responsive to information requests I had with very short notice. Within a day, she was able to bring together the right data sources, Redbook, that I would not have had immediate access to. Thanks, Sara.

George Dan, Global Media Sourcing, Kraft Foods

 

Michelle [Lazarus] provided the results of her research promptly, the information was in great depth and was instrumental in deciding to use this vendor in an important long-term contract. Michelle, you are AWESOME!

Sharon Davis, Procurement Paralegal, Home Depot

I needed fast information on how to better justify advertising investment. The ANA team quickly provided multiple resources to help make my case. Senior management thought my summary of the materials created a compelling argument for increased investment.

Steve LeVeau, Director of Marketing, Central Garden & Pet Company

 

The ANA's Marketing Knowledge Center brings the vast knowledge of the membership base to me — information provided is tailored to my issue — beautifully summarized — delivered QUICKLY, and provides me with paths to get additional information if I need it, while protecting confidentiality. Fantastic!

Connie Pincus, Associate Director, Global Advertising Alliance Team, Johnson & Johnson

Working with the ANA's Marketing Knowledge Center has been a great experience. I had fast and easy access to a vast source of [marketing resources], but the real value is in the network and the ability of talking directly to your peers on marketing subjects across many different industries.

Jan Colpaert, Director Global Marketing Operations, Levi's

 

Great information, on time, as promised. Thank you for the great work.

Richard Giuliani, Category Manager, GPS Procurement Services, Marketing Communications, IBM

I've used the ANA's MKC for many years and have always been impressed with the quick turnaround and detailed, helpful information that has been provided. Many thanks!

Antonio Humphreys, Manager, Strategic Sourcing, Marketing Services, The Gap

 

The marketing insights are essential for me to size up best practice and background information to help build my knowledge and direction for overall plans for cost savings. In addition, the marketing insights builds on defining value beyond cost savings, which is where I see the future of the strategic sourcing role.

Dustin Lyle, Director, A&P Procurement, Bacardi

I am thrilled with the results, the speed with which the request was addressed and completed and with the super hands-on contact.  I am sure I will present many more [requests]! Thank you ANA!

Lisa Reckart, Director of Owner Communications, Marriott Vacation Club International

 

My team and I have used ANA's Knowledge Research Service several times since being members and their customer service, follow-up, and attention to detail is impeccable.

Jaime Vasquez, Executive Vice President and CMO, Wellbiz Brands, Inc.

Ease of the chat service is excellent! Sara was extremely helpful and thorough in getting my requested information. I will use ANA services again! Sara, keep up the excellent work!!

John Andrews, District Community Blood Centers, LifeSouth Community Blood Center

 

Sara Stein was so helpful: She called me to verify what I needed and asked pertinent questions to get me exactly what I wanted. She promptly sent enough information on my topic, but not too much. Her choices of articles and case studies were spot on.

Suzanne Prichard, Global Research Group, Prudential Insurance

The research ANA did to find real-world examples of experimental design in advertising and marketing was instrumental in winning over my agency to work with me to develop a multivariate market test of multiple media tactics and two creative approaches. We are putting a plan into place now.

Barry Anthony, Director of Marketing, McKee Foods

 

ANA's Marketing Knowledge Center is a great resource whenever I have industry research needs. It's like having an extension of my team who can go out and find the information that I need to support the next big initiative I've taken on. I only need to provide them with a key topic of interest and they do the rest, pulling together relevant reports, webinars, presentations, etc. Saving me time and providing insights from credible sources.

Jen Camelio, Creative Director, Sallie Mae

I have utilized ANA's Marketing Knowledge Center Inquiry Service a couple of times. I am extremely satisfied and impressed with responses to my research questions. The information provided is a quick turnaround; thorough information with resources noted; and additional resources spelled out, should I require more information. I am going to use the service more!!

Karen A. Clark, SVP, City National Bank

 

The ANA’s Marketing Knowledge Research Service is my go-to for advertising and marketing information I can’t find or don’t have time to research. Each and every time, I'm delighted by what I receive back from ANA – there’s always a nugget of information, a chart, a quote, etc., that is exactly what I’m looking for.

Michelle Swanson, Assistant Director of Advertising, Principal Financial Group

I got a request from my CMO that needed to be fulfilled quickly. I used the chat function on the site and worked with Sara to get what I needed. The entire process was done in less than 15 minutes and the CMO was very pleased with the data he received. Thanks for the help and quick turnaround.

Sherry Ulsh, Senior Director of Marketing Finance and Analysis, Church's Chicken

 

The response from the research team is always immediate and the information provided is on-point. It is always a pleasure working with you.

Marlene Cowan, Advertising Channel Manager, Florida Power&Light

This was my first time using the Marketing Knowledge Center. [The] response I received far exceeded my expectations. The information specialist that worked on my inquiry put together a very comprehensive report including backup information and further reading material. I will certainly use this service again in the future.

Helen Wu, Marketing Communications, Siemens Industry, Inc.

 

The MKC provided a quick link to information that would have taken both time and resources that I don't have. How wonderful that small companies like ours can get access to the experiences and learning of others!

Alison Pulver DeMartino, Director, A&P Marketing Communications, Wilsonart

ANA Marketing Knowledge Center is my go-to source for segment-specific and insights data.

JD Laboy, Senior Business Development Manager, AT&T

 

I just started working with ANA and they are quick, responsive, and extremely helpful. They are always available to quickly provide you with intelligent, reliable support. ANA saves me a great deal of time and effort. I would highly recommend their services.

Ryan Moore, Advertising Sales Intern, TouchTunes

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