2017 Masters of B2B Marketing Presented by ANA’s Business Marketing

Change

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Chicago will be the epicenter for business marketers when the 2017 Masters of B2B Marketing Conference, presented by the ANA’s Business Marketing Association, kicks off Wednesday, May 31. Learn, network, and grow alongside the brightest minds in business marketing as we explore “Change By Design.” Don’t miss your chance to discover how to create a vision for change and maintain a competitive edge.

Here’s what’s planned:

  • Day One: The business risks of maintaining the status quo are enormous and increasing every day. Change demands that employees learn new skills and exercise their creativity to the benefit of the organization. Learn how your peers are addressing change in today’s fast-paced business environment.
  • Day Two: What works and what doesn’t. Learn about the success factors that drive change and make it stick, as well as the important role marketing plays in making change happen.
  • Day Three: What are the 1, 2, 3s of change? Learn first-hand the practical steps, guides, and ideas that can be implemented to take the first step in the change journey.

Here is your opportunity to hear from, and mingle with, some of the best minds in B-to-B marketing today.

Confirmed speakers include: 

Iwata

Jon
Iwata

SVP of marketing at IBM

Decideware

Lauren McCadney Williams
Director of marketing delivery at CDW

margolis

Michael
Margolis

CEO at Get Storied

mccleary

Tamara
McCleary

CEO of Thulium.co

odden

Lee
Odden

CEO at Top Ranking Marketing

 

Are You Best in Class?

Join us for an evening of cocktails, food and marketing brilliance as we recognize the winners of the annual B2 Awards. Your conference registration includes a ticket to the awards dinner and gala.

Join us and see who among your peers is rising above the rest in business marketing.

Conference Hosts:

Carla Johnson
Keynote Speaker. Author. Storyteller. Creative Explorer
Type A Communications

Bill Tucker
Executive Vice President
ANA

The hashtag for this conference is #ANAB2B.

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