Content Marketing

Telling the brand story, branded entertainment, and brand as publisher are considered Content Marketing.

More and more marketers are evolving their advertising to content marketing/
story-telling to create more stickiness and emotional bonding with the consumer.

Brand stories can be activated through a variety of channels, such as point of sale, media, website, and packaging.

To understand how we define each of the 6 disciplines of brand activation, click here.

For insights and best practices in all 6 disciplines, read our Brand Activation Insight Brief.