Experiential Marketing

Experiential Marketing includes events and sponsorships, but it also understands an experience can be more personal.

Its importance lies in its ability to create a relevant bond with the consumer.

Experiential marketing may have an entertainment, cause, or celebrity aspect to it. Today, experiential marketing includes events and more individual experiences, such as a demonstration of a product’s performance, extra care/ personal connection, and grassroots/affinity events.

The key is creating an experience that stimulates an emotional connection and reinforces an essence of the brand.

To understand how we define each of the 6 disciplines of brand activation, click here.

For insights and best practices in all 6 disciplines, read our Brand Activation Insight Brief.