Legal Events



According to Fortune magazine, almost 45 percent of Fortune 500 companies had flat or negative growth. In the advertising agency business, holding companies are anticipating essentially flat years while simultaneously marketers are spending more and facing greater challenges as measurement, viewability, verification, and digital fraud plague the media landscape.

Meanwhile, consumers are rejecting brand outreach by opting out or resorting to ad blockers. While media planning remains key, content creation and curation are becoming all important. Influencers are the new celebrity endorsers sought after by brands and agencies. The growth in technology such as VR, AI, and connected devices further complicate the landscape. To these challenges, we can add impending hurdles like the GDPR, regulation of children’s advertising, and increasing state efforts to regulate the marketplace.

The result, if handled improperly, is chaos.

Amid this chaos, legal counsel plays a vital role. More than ever before, lawyers must partner with their clients to find new and innovative ways to say “yes,” rather than point out all of the pitfalls that may lay in the weeds as marketers struggle to gain share. This year’s conference focuses on how that challenge can be met.

  • Legal Affairs Committee meets four times a year and meets to address, discuss, and seek solutions to the numerous legal, regulatory and legislative issues advertisers face that relate to challenges to their content and practices.

Next meeting: March 14, 2018 - Register now

  • The Brand Activation Legal Committee has monthly presentations designed to provide a forum for industry experts and thought leaders to share their insights with the membership and the legal community at large. The presentations generally run for one-hour, participants can post questions, and all presentations are posted post-meeting.
  • The Legal & Regulatory webinar series explores topics that are on the cutting edge of advertising and marketing law as ongoing regulatory and legal developments that may cut into your company’s bottom line. Webinars generally take place on the second Tuesday of every month.

Next webinarMachine Learning Marketing: A Tool for Data-Driven Consumer EngagementRegister Today

  • Legal Members-Only Conference (MOC) are one-day complimentary conferences only open to members discussing the practical aspects of negotiating various types of agreements affecting legal business in the industry. CLE credits are offered.

See all of our upcoming member-only conferences.

  • In-house Counsel Legal Share Groups are invitation-only intimate gatherings of 15-20 in-house counsel meeting held at ANA or BAA member brand offices to share experiences and thinking on common topics.