Influencer Marketing

Influencer marketing reflects the empowerment that technology has given today’s consumer. While traditional marketing was focused on getting the consumer to the “zero moment of truth” through one-way dialogue from the marketer to the consumer, today’s marketing needs to be a two-way dialogue.

The technologically empowered consumer has a voice and can build or trash a brand through blogs, reviews, viral videos, social media, word of mouth, and more.

This new reality is a future growth area for today’s marketers, with more attention to customer service, better training/ empowerment of consumer-facing employees, sharpened listening tools, and speedier responses.

Integrated into the totality of brand activation, influencer marketing goes beyond just understanding social media or word-of-mouth, but understanding the consumer’s role in brand activation.

To understand how we define each of the 6 disciplines of brand activation, click here.

For insights and best practices in all 6 disciplines, read our Brand Activation Insight Brief.