Legal Programs Overview

Whether you're an in-house counsel or law firm; or other legal or marketing professional, or just interested in learnings about legal issues – there are a vast array of unique thought leadership opportunities where you can engage with the marketing and advertising law industry.

Here's how you can participate:


ANA/BAA Marketing Law Conference - Sponsor and Speaker Opportunities
The 2017 ANA/BAA 39th Marketing Law Conference: Breakthrough: Legal Strategies for Dynamic Businesses builds on its reputation as the broadest marketing advertising and privacy law conference with deep practical legal content, fruitful networking, and major CLE credits. Deep dives into all aspects of marketing and advertising law, social and digital Media, IP and privacy, FTC, State A.G. and self-regulation (NAD, CARU), Lanham Act, and Class Actions, with many new sessions to be added. Hear from 150 of the nation's leading inside and outside counsel and federal, state, and self-regulatory officials. In 2016, there were 730 attendees with over 210 major brands present. Keynote: Thomas Pahl, Acting Director of the FTC’s Bureau of Consumer Protection.

Brand Activation Legal Committee
Presented by a different law firm each month, these one-hour presentations review the latest activities in marketing and law, focusing on regulatory, legislative or judicial matters, including FTC regulation, false advertising, class actions, NAD/CARU and a host of topics impacting the legal industry. PowerPoint presentations are displayed during the meeting and uploaded to the website shortly afterwards.

Legal Members-Only Conferences
A one day complimentary conference only open to members, on the practical aspects of negotiating various types or agreements affecting legal business in the industry. CLE credits offered. To see all our upcoming member-only conferences, click here.

Legal Peer-to-Peer Share Groups
Invitation-only intimate gatherings of 15-20 in-house counsel meeting held at ANA or BAA member brand offices to share experiences and thinking on common topics.

Brand Activation Legal Webinar Series (Bi-monthly)
Legal webinars that are scheduled bi-monthly on topics of interest to our legal members. Powerpoint presentations are provided.

Legal Center of Excellence (COE)
The Legal Center of Excellence (COE) meets regularly to advance the various programs conducted by legal for the industry. For information on COE activities or interest in joining, please contact Ed Kabak at or call 1-646-708-8123.

Ethics & Regulatory Breakfasts: Breakfast with presentations on Regulatory issues and Ethics and other matters.

The Promotion & Marketing Law Book
The Promotion & Marketing Law Book is a free member resource with abstract of state and federal law affecting marketing and advertising legal practice. The 8th edition of this popular resource is now available only in easily searchable online form. This huge resource is an abstract/compendium of relevant State and Federal statutes and regulation. Help us edit and keep it current, and you'll get recognized for your efforts. If interested, send an email to

Ask A Lawyer
A free service to members which provides quick turnaround to member’s legal questions. Contact or call 1-646-708-8123 for more information.

Legal Bulletin Blog
For lawyers and clients providing up to date legal and business summaries with links to cases, laws and regulations.

Sponsorship opportunities for this year's Law Conference or for more information - contact Ed Kabak at 646-708-8123 or