Legal Programs Overview

Whether you're an in-house counsel or law firm; or other legal or marketing professional, or just interested in learnings about legal issues – there are a vast array of unique thought leadership opportunities where you can engage with the marketing and advertising law industry.

Here's how you can participate:

ANA/BAA Marketing Law Conference - Sponsor and Speaker Opportunities
The legal industry’s leading Annual Marketing Law Conference, the 2 ½ day ANA/BAA Marketing Law Conference, has become the major gathering place for legal professionals in all aspects of marketing and advertising, social and digital media, intellectual property and privacy law.  In 2016, there were over 145 speakers and 720 attendees and hundreds of leading practitioners, which far exceeds any other conference of its kind. The 39th Marketing Law Conference is scheduled for Nov. 13-15, 2017 at the Downtown Chicago Marriot in Chicago, Illinois. Major CLE credits, 2,000 page text reference take away and fruitful networking.

Brand Activation Legal Committee
Presented by a different law firm each month, these one-hour presentations review the latest activities in marketing and law, focusing on regulatory, legislative or judicial matters, including FTC regulation, false advertising, class actions, NAD/CARU and a host of topics impacting the legal industry. PowerPoint presentations are displayed during the meeting and uploaded to the website shortly afterwards.

Legal Members-Only Conferences
A one day complimentary conference only open to members, on the practical aspects of negotiating various types or agreements affecting legal business in the industry. CLE credits offered. To see all our upcoming member-only conferences, click here.

Legal Peer-to-Peer Share Groups
Invitation-only intimate gatherings of 15-20 in-house counsel meeting held at ANA or BAA member brand offices to share experiences and thinking on common topics.

BAA Legal Webinar Series (Bi-monthly)
Legal webinars that are scheduled bi-monthly on topics of interest to our legal members. Powerpoint presentations are provided.

Legal Center of Excellence (COE)
The Legal Center of Excellence (COE) meets regularly to advance the various programs conducted by legal for the industry. For information on COE activities or interest in joining, please contact Ed Kabak at or call 1-646-708-8123.

Ethics & Regulatory Breakfasts: Breakfast with presentations on Regulatory issues and Ethics and other matters.

The Promotion & Marketing Law Book
The Promotion & Marketing Law Book is a free member resource with abstract of state and federal law affecting marketing and advertising legal practice. The 8th edition of this popular resource is now available only in easily searchable online form. This huge resource is an abstract/compendium of relevant State and Federal statutes and regulation. Help us edit and keep it current, and you'll get recognized for your efforts. If interested, send an email to

Ask A Lawyer
A free service to members which provides quick turnaround to member’s legal questions. Contact or call 1-646-708-8123 for more information.

Legal Bulletin Blog
For lawyers and clients providing up to date legal and business summaries with links to cases, laws and regulations.

Speak at or Sponsor Other Leading Legal Events
If you are interested in more information, please contact Ed Kabak at or call 1-646-708-8123.