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Marketing Your Way

Why Process:

Embracing process will help save up to 20 percent of your marketing budget (BriefLogic Survey).  This is why Procter & Gamble, General Mills, Colgate, Kellogg, and others have painstakingly developed their own brand and marketing approach.

This same methodology is at the heart of ANA's Marketing Your Way. And it can:

• Be customized to fit your corporate culture.
• Help drive waste out of your marketing efforts.
• Increase your marketing effectiveness.

How does Marketing Your Way work?

We provide you with mission-critical tools essential to solving marketers' pain points including:

• A Broken Assignment Briefing Process
  Learn how to speed your agency's output and quality; get completed assignments faster and less expensively.
• A Lack of Integrated Marketing Communications
  We'll show you how to break down internal silos allowing your media dollars to work harder.
• Confusion about Social Media
  Learn how Social media can help achieve your brand goals and how to measure your digital campaign results.

Marketing Your Way provides immediate, actionable best practices, including ways to:

• Upgrade your marketing communications strategy and tactics.
• Improve your marketing campaign results.
• Embrace a more efficient process.
• Make marketing budgets work harder and go further.
• Eliminate wasted marketing dollars.

The benefits of ANA's Marketing Your Way Training:

1. All insights, benchmarks, and case histories are vetted by your peers. 
2. Tools and exercises are embedded in each course providing participants with real-world, hands-on experience. 
3. Each course is taught by practicing marketing professionals with extensive business experience and success.

You can tailor the Marketing Your Way program to fit your business and your schedule. Take the entire course or just those elements that suit your specific needs.

The Marketing Your Way Curriculum:

• Brand Management
  From Insights to Great Messaging, Integrated Marketing Communications, The Art & Science of Brand Building
• Media Management
  Integrated Marketing Communications, Social Media/Mobile Marketing, Media Strategy
• Agency Management
  Assignment Briefing, Optimizing Agency Relations, Elevating your Creative