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Multicultural Excellence Awards Competition Overview

Participate in the 2012 Multicultural Excellence Awards competition!

The ANA Multicultural Excellence Awards celebrate the year's preeminent multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, were created 12 years ago to help raise awareness and recognition for the outstanding work being done in the areas of African-American, Asian, Hispanic, and LGBT advertising. Nominations are open to both client-side marketers and agencies, including ANA members and nonmembers.

This year's award recipients will be announced at the ANA's 14th Annual Multicultural Marketing & Diversity Conference and will take place October 28-30 at the Fontainebleau Miami Beach in Miami, FL. A portion of the proceeds collected from the awards submission fees help to fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

To review the list of the 2011 ANA Multicultural Excellence Awards winners, click here.

How to Submit

We have new guidelines and instructions this year. Please read carefully before submitting!

  • Entry requirements, guidelines, and fees can be found on the 2012 Guidelines page.
  • There is a new entry form this year. You can access it by clicking the link below.

Please complete the following steps:

  1. Review the guidelines (either online or download the PDF).
  2. Complete the online entry form.
  3. Submit your form.
  4. You will receive a confirmation email with your completed entry information and upload instructions. Save this email as a text file.
  5. Create a single zip file for uploading. This should include your confirmation email text file, your content (in Quicktime [.mov/.m4v], Shockwave/Flash [.swf], or PDF format), and any support files.
  6. Go to the ANA File Dropbox in a browser window.
  7. Fill out the form with the following information:
    • Email is your email.
    • Subject is MCE-000 where "000" is the three-digit entry ID number provided in your confirmation email. This is extremely important. Without your ID number your entry risks being lost.
    • Message is your contact information and the name of the company which you are representing.
  8. Attach and upload your zip file.

Your advertising agency may enter on behalf of your company. An example of a media flow chart follows.

Prior Years

The following lists provide the winners and honorable mentions from the 2001–2012 ANA Multicultural Excellence Awards competitions: