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Multicultural Excellence Awards Call For Entries!

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Extended entry deadline: August 30, 2013

All companies are welcome to participate!

Winners will be announced at a special ceremony at the ANA’s 15th Annual Multicultural Marketing & Diversity Conference held November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles.

For further information, please contact Shannon Scalin at 212.455.8037 or sscanlin@ana.net

Awards

The ANA Multicultural Excellence Awards celebrate the year’s best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, were created to raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Hispanic, and LGBT advertising.

The awards are open to both client-side marketers (ANA members and nonmembers.) Agencies and media companies can submit on behalf of their clients. Winners will be chosen based on the creativity of the campaign and relevancy to the targeted segment. The deadline for submissions is Friday, August 9, 2013.

Winners will be announced at the ANA’s 15th Annual Multicultural Marketing & Diversity Conference, which takes place November 3-5 in Los Angeles, CA at the JW Marriott Los Angeles. A portion of the proceeds collected from the awards submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

Award Categories + Recognition

The 2013 competition will give out nine awards. One grand prize, plus category winners as appropriate, will be awarded for each of the following categories: African-American, Asian, Digital Media, General Market, Hispanic, LGBT, Radio, Print, and Significant Results.

The General Market category is defined as a campaign that features ethnic talent targeting a general market audience. The Digital Media, Radio, and Print categories span all segments and are NOT specific to any one segment.

An optional award category to honor a “Multicultural Campaign with Significant Results” is also offered. This year, all categories will be eligible to be considered for this significant results award. To be considered, you must check-off the appropriate box on the entry form, and include a one-page results summary that states campaign objectives and demonstrates effectiveness. See below for more details. There is no additional charge to compete for this award.

Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.

Judging Criteria

Entries will be judged on creative excellence and relevancy to the multicultural category for which they are submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. Judges will include members of the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing. All decisions are final.

Usage

The ANA shall have the right to publicize the submissions and their submitters in connection with the awards program.

Entry Instructions

Eligibility

Both ANA member and nonmember companies, their agencies, or their media companies may enter.

Submissions
PLEASE NOTE THAT WE ARE NOW ACCEPTING ONLY DIGITAL SUBMISSIONS

Two (and only two) pieces of creative from the same campaign must be included in the entry to qualify.

Deadline

The submission deadline is Friday, August 9, 2013.

Usage

The ANA shall have the right to publicize the submissions and their submitters in connection with the awards program.

Fee

An entry fee of $525 per submission is required for each individual campaign entered.

You may pay by credit card or check. Please make sure to include your check number on your entry form in the space provided.

If paying by check, please mail a check made payable to Association of National Advertisers, Inc. with your entry ID # clearly marked on the checkand mail to:

ANA Multicultural Excellence Awards
Attn: Shannon Scanlin
c/o Association of National Advertisers, Inc.
708 Third Avenue, 2nd Floor
New York, NY 10017

Please note: once an entry has been submitted and payment processed, no refunds shall be issued.
For your records, ANA's Federal ID# is 13-0453230.
Your entry ID# can be found in the email sent to you on entry submission.

Additional Guidelines for the Digital Marketing & Media Category

(All previous guidelines apply as well as the following.)

For those entering the Digital Media category, the entry may include any combination of creative materials from the following media:

Additional Guidelines for the Multicultural Campaign With Significant Results Category

Eligibility:

This year all categories will be eligible to be considered for the Significant Results award. The entries in this category are subject to the same eligibility, deadline, and usage requirement. You cannot submit a campaign for the result category alone.

Additional Submissions/Judging Criteria:

Fee:

There is no additional charge to have your campaign considered for the Significant Results category.

Preparation of Creative

All of the following guidelines must be met for eligibility:

General:

Create a single zip file per entry for uploading. This should include your confirmation email text file, your content in the applicable format specified below, and all support files. Files submitted without confirmation email will not be accepted.

TV/Radio:

Executions for each awards submission must be digitally submitted together in a single zip file.

DO NOT INCLUDE BARS, SLATES, or CREDITS. SIZZLE REELS WILL NOT BE ACCEPTED IN THIS CATEGORY.

Print/Outdoor:

All ads to be submitted as a high resolution PDF file.

Non-English print and outdoor must contain a separate translation sent with the creative.

Digital Marketing & Media:

How to Submit an Entry

Please complete the following steps:

  1. Review the Call for Entries guidelines (either online or download the PDF).
  2. Complete the online entry form.
  3. Submit your form.
  4. You will receive a confirmation email with your completed entry information and upload instructions. Save this email as a text file.
  5. Create a single zip file for uploading. This should include your confirmation email text file, your content (in Quicktime [.mov/.m4v], Shockwave/Flash [.swf], or PDF format), and any support files. Files submitted without confirmation email will not be accepted.
  6. Go to the ANA File Dropbox in a browser window.
  7. Fill out the form with the following information:
    • Email is your email.
    • Subject is MCE-xxx where “xxx” is the three-digit entry ID number provided in your confirmation email. This is extremely important. Without your ID number your entry risks being lost.
    • Message is your contact information and the name of the company which you are representing.
  8. Attach and upload your zip file.

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