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Multicultural Excellence Awards Call For Entries!

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The call for entries for the 2014 ANA Multicultural Excellence Awards is now closed.  Thanks to all who have entered!  If there are questions, please contact Talia Fisher (tfisher@ana.net).
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Members and non-members are welcome to participate!!

Winners will be announced at a special ceremony at the ANA's 16th Annual Multicultural Marketing & Diversity Conference held November 9–11 in Miami, Fla. at the Fontainebleau Miami Beach.

For further information, please contact Talia Fisher at 212.455.8008 (tfisher@ana.net)

About the Awards

The ANA Multicultural Excellence Awards celebrate the year's best multicultural advertising campaigns. The awards, sponsored by the ANA Multicultural Marketing & Diversity Committee, raise awareness and exposure of the outstanding work being done in the areas of African-American, Asian, Hispanic, LGBT, People with Disabilities and Total Market advertising.

ANA member and non-member companies, or agencies and media companies submitting on behalf of their clients may enter the awards. Winners will be chosen based on the creativity of the campaign and relevancy to the targeted segment. The deadline for submissions is Monday, August 25, 2014 at 12:00 PM ET.

Winners will be announced at the ANA's 16th Annual Multicultural Marketing & Diversity Conference, which takes place November 9–11 in Miami, FL at the Fontainebleau Miami Beach. A portion of the proceeds collected from the awards submission fees will help fund scholarships for high-potential multicultural students who plan to pursue careers in advertising and/or marketing.

Award Categories + Recognition

The 2014 competition will give out awards in 10 categories. One grand prize, plus category winners as appropriate, will be awarded for each of the following categories: African-American, Asian, Digital Media, Hispanic, LGBT, People with Disabilities, Radio, Print, Significant Results, and Total Market. The Digital Media, Radio, and Print categories span all segments and are NOT specific to any one segment.

Total Market is a marketing approach followed by corporations with their trusted internal and external partners which proactively integrates diverse segment considerations. This is done from inception through the entire strategic process and execution, with the goal of enhancing value and growth effectiveness. In marketing communications, this could lead to either one fully integrated cross-cultural approach, individual segment approaches, or both in many cases, but always aligned under one overarching strategy.

An optional award category to honor a "Multicultural Campaign with Significant Results" is also offered. All categories will be eligible to be considered for this Significant Results award. To be considered, you must check-off the appropriate box on the entry form, and include a one-page results summary that states campaign objectives and demonstrates effectiveness. There is no additional charge to compete for this award.

Companies/agencies/media companies are welcome to submit multiple entries within a category or across multiple categories.

Judging Criteria

Entries will be judged on creative excellence and relevancy to the multicultural category for which they are submitted. The ANA reserves the right to withhold an award in any category should entries not meet the criteria. Judges will include members of the ANA Multicultural Marketing & Diversity Committee and a select number of distinguished guests with expertise in multicultural marketing. All decisions are final.


The ANA shall have the right to publicize the submissions and their submitters in connection with the awards.

Entry Information


ANA member and nonmember companies, their agencies, or their media companies may enter.


Two (and only two) pieces of creative from the same campaign must be included in the entry to qualify.


The submission deadline is Friday, August 25, 2014 at 12:00 PM ET.

Entry Fee

An entry fee is required for each submission for each individual campaign.

You may pay by credit card or check. Please make sure to include your check number on your entry form in the space provided. Please note: once an entry has been submitted and payment processed, no refunds shall be issued.

If paying by check, please mail a check made payable to Association of National Advertisers, Inc. with your entry ID# clearly marked on the check and mail to:

ANA Multicultural Excellence Awards
Attn: Talia Fisher
c/o Association of National Advertisers, Inc.
708 Third Avenue, 2nd Floor
New York, NY 10017

Please note: once an entry has been submitted and payment processed, no refunds shall be issued.
Your entry ID # can be found in the email sent to you on your entry submission.
For your records, ANA's Federal ID # is 13-0453230.


Additional Guidelines

(All previous guidelines apply as well as the following.)

Digital Media Category

For those entering the Digital Media category, the entry may include any combination of creative materials from the following media:

Significant Results Category

Fee: There is no additional charge to have your campaign considered for the Significant Results category.

Preparation of Creative

All of the following guidelines must be met for eligibility:

ALL submissions MUST be accompanied by your confirmation email text file. Files submitted without confirmation email will not be accepted.

Executions for each awards submission must be digitally submitted together in a single zip file.

Do not include bars, slates, or credits. Sizzle reels will not be accepted for this category.

All ads to be submitted as a high resolution PDF file.

Non-English print and outdoor must contain a separate translation sent with the creative.

Digital Marketing & Media

How to Submit

Please complete the following steps:

  1. Review the call for entries.
  2. Complete the online entry form.
  3. Submit your form.
  4. You will receive a confirmation email with your completed entry information and upload instructions. Save this email as a text file.
  5. Create a single zip file for uploading. This should include your confirmation email text file, your content (in Quicktime [.mov/.m4v], Shockwave/Flash [.swf], or PDF format), and any support files. Files submitted without confirmation email will not be accepted.
  6. Upload your entry files here.
  7. Fill out the form with the following information:
    • "Email" is your email address.
    • "Subject" is MCE-xxx where "xxx" is the three-digit entry ID number provided in your confirmation email. This is extremely important. Without your ID number your entry risks being lost.
    • "Message" is your contact information and the name of the company which you are representing.
  8. Attach and upload your zip file.

Good luck!

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