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ANA Procurement Case Studies & White Papers

Procurement case studies and white papers focus on the value and positive contributions of marketing procurement.

Available case studies are:

Toyota Case Study: Media Verification Audit to Assess Agency Process and Operations Efficiency (www.ana.net/toyotacasestudy)
Anheuser-Busch InBev Case Study: Media Agency Search & Selection (www.ana.net/abinbevcasestudy).

If you are interested in contributing/suggesting a case study please contact Bill Duggan (bduggan@ana.net).

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee