Tracy Allery is currently the Procurement Category Director for Digital & Consumer Planning at Diageo Americas, Inc. Her responsibilities include supporting marketing clients across the spirits, wine & beer divisions in the areas of digital, mobile, social & market research. Her work includes agency relationship management, sourcing, category strategy, process improvement initiatives. Prior to Diageo, Tracy worked at Mars, where her focus areas were sponsorship, licensing, & interactive marketing. Tracy has a Masters degree in Management with a Marketing concentration. She lives on the Connecticut shoreline with her family.

Tracy Avelar has been an active member of the ANA since 2009.  She serves regularly on the Advertising Financial Management, West Coast Chapter, Media Leadership, West Coast Chapter and Agency Relations, West Coast Chapter Committees. Tracy's current responsibilities focus on managing Advertising and Marketing Strategic Sourcing and Vendor Management activities at BlackRock Inc, the world's largest asset manager.  Tracy partners with all BlackRock brands in the US, Latin America and EMEA to optimize their marketing investments and ensure agency agreements and marketing programs improve overall performance.  Previous experience includes 8 years in marketing and direct sourcing/procurement management at Gap Inc, Williams Sonoma, Target, and General Mills. Tracy has lead initiatives to consolidate over $130M in media spend, multiple creative and PR agency pitches for different brands, paper/print/fulfillment reviews, and various other projects to maximize spend for marketing research, production, events, and licensing agreements.  Tracy holds a B.A. degree in Marketing and Communications from the University of Minnesota, Carlson School of Management.

For nearly twenty years, Terri has held progressively responsible positions in Direct Procurement, Corporate Procurement, Global Strategic Sourcing, and Stakeholder and Agency Engagement, with 13 years focused on managing marketing categories and relationships. Terri graduated from the University of Maryland - European Division with a dual major in Business Administration and Social Psychology. She received her MBA from Webster University with an emphasis in Procurement and Acquisitions. Terri joined Microsoft in 2005 where she currently delivers global thought leadership, strategic sourcing expertise, break-through technologies and organizational communications. In this role she leads and oversees more than $1.2B in global advertising and media activity, key areas of focus are to partner closely with marketing business groups, understand critical marketing trends and strategies, and develop agency and category solutions that increase efficiency and effectiveness and contribute to maximizing return on marketing investment. Additional responsibilities include leading the development of category strategy that reflects best-in-class pricing strategies and structures, supply base optimization, agency partnerships, joint process improvements, campaign effectiveness, risk mitigation and global market and industry analysis. Actively serves as an advocate for supplier diversity initiatives.

Mary Ann Brennan is a Senior Marketing and Operations Professional with nearly 23 years of proven strategic marketing and operations leadership. Most recently, she has led the charge in driving more than $60MM in global cost leadership initiatives within the CPG industry focusing on cost discipline and business innovation efficiencies that have contributed to gross and net profit margin growth and ultimately increased shareholder value. She has led a global indirect sourcing team focusing on categories such as marketing, advertising, legal, travel and trade show services as well as Europe, Latin America and Asia regional teams. She has held various positions with increasing levels of responsibility within the Retail, Telecommunications, Non-Profit, Entertainment, Financial Services and CPG industries. More recently some of her roles have included Vice President, Marketing for a Fortune 50 Financial Services company as well as Senior Director, Global Procurement for a Fortune 500 CPG company that is the leader in the toy manufacturing industry.

John has extensive experience in Supply Chain Management with Executive Management experience in the Business Transformation Outsourcing environment. John has proven leadership skills in managing global strategy development, deployment, change management and personnel, where sensitivity to the business environment is critical to driving change. John’s experience is deep and broad with respect to marketing communications. He has held various marketing and communications global management roles in the strategic sourcing and corporate marketing areas. The major industries covered across his experience include: technology, consumer products and construction/development. In addition he has a proven track record in successfully building networks, establishing trust and rapport with both internal and external colleagues. Fostering high performance teams focused on achieving goals has been and remains a common theme in his experience over the years. In addition, John has developed and implemented, on an ongoing basis, critical process efficiencies optimizing value of deliverables and transformation in an innovative fashion, while achieving critical business and cost metrics which consistently exceeded objectives.

David Davidovic is Vice President, Global Commercial Services for Roche and Genentech.  In this role, he and his teams partner with Commercial functions (marketing, sales and others) around the globe on the acquisition and utilization of outside services supporting commercial activities.  David joined Genentech in 2005 as Senior Director, Commercial Strategy in the U.S. Commercial organization, and since 2007 has served as Senior Director Commercial Business Practices.  Prior to joining Genentech, he spent 23 years with Merck & Co. where he served in multiple senior marketing, sales, business development and commercial operations leadership roles in Canada, the US, Middle East and Africa and globally.  David holds a Bachelor of Science and Masters in Business Administration from McGill University in Montreal, Canada.

David Dobbins is currently the Director Global Media, Sourcing at Boehringer Ingelheim. Boehringer Ingelheim is a health care company with prescription medicine, OTC and Animal Heath businesses. He is responsible for management of consumer media and professional media globally. His work includes detailed optimization of US consumer media plans and buys. In addition he manages the relationship with the global consumer media AOR and oversees global professional media. Prior to his appointment to the media area David had responsibility for agency relationships for creative agencies. David joined Boehringer Ingelheim in 2007. Prior to that he worked at Pfizer for 23 years in a variety of marketing and media management roles. David has an MBA in marketing from the NYU Stern School of Business.

Sean Dowd
Global Strategic Sourcing Senior Manager
Intel Corporation

Sean Dowd has over 27 years of Strategic Sourcing and Supply Chain experience at Intel Corporation. He currently is Global Strategic Sourcing Manager, Co- leading the Marketing Sourcing Group responsible for Ad/Media/Digital & Branding, as well sourcing owner for Intel's Creative agencies. Sean's career in driving innovative global sourcing strategies has included building and leading organizations within Intel's Technology and Manufacturing organization including Assembly Direct Materials, Assembly Technology Development, Capital Equipment Development, Sales and Marketing Strategic Sourcing and Intel's Supply Network/Logistics Group. Sean has extensive global experience in Asia, Europe and Latin America, including an expat assignment in San Jose, Costa Rica where he led Intel's Latin America Factory Materials organization. Sean is an active member of the ANA Marketing Financial Management & Procurement, West Coast Chapter Committee and holds a Bachelor of Science Degree from the Rochester Institute of Technology and Masters of Business Degree from the University of Phoenix.

Lisa Figel is group category manager, leading U.S. agency procurement at Johnson & Johnson’s group of consumer companies. She joined J&J Consumer in 2008 and is responsible for agency procurement support across four global business units including baby care, beauty care, consumer health care, and McNeil over the counter/nutritionals. In this role, Ms. Figel focuses on all aspects of agency relationship management as well as developing contractual and commercial models and consistent agency management and operating processes across J&J Consumer. Prior to joining J&J, Ms. Figel held similar roles in agency procurement at Novartis and Bristol-Myers Squibb as well as marketing finance roles at ConvaTec and Schering-Plough. She holds a bachelor degree from Rutgers University, an M.B.A. in finance from Fairleigh Dickinson University, and Certified Purchasing Manager (CPM) designation.

Steve Gregory
Senior Sourcing Manager
The Clorox Company

Steve is Senior Sourcing Manager at The Clorox Company. He works in close coordination with the Clorox Marketing Communications group to manage the agency relationships and compensation structures for Creative, Media, Digital, Hispanic, Shopper and Public Relations. In addition, Steve develops the vendor/agency relationships for print, entertainment marketing, social, search, events, and the consumer contact center. He has 7 years of experience working with marketing communications and over 20 years in Indirect sourcing. Prior to his current position, Steve was a Procurement Consultant, Director of Operations for a dotcom, and spent nearly 20 years at Levi Strauss & Co. in procurement and business administration. Steve has a Bachelor's degree in Psychology from Michigan State University and an MBA from California State University, Hayward.

Mark D Hudson
Global Advertising Procurement Manager
BP p.l.c

Mark has 25 years of combined agency, marketing and procurement experience and has been on all 3 sides of the discussion regarding Marketing Services procurement - procurement, agency and marketing.  Mark's role has evolved from US lead for all marketing services categories to global lead for Advertising focusing on relationship management and value development for all businesses at BP.  Mark's responsibilities include developing market sector strategies for Marketing Services categories, sourcing and managing regional agencies in many categories as well as agency and stakeholder engagement.

Antonio Humphreys has been an active member of the ANA since 2004.  He has served regularly on the Advertising Financial Management, Media Leadership, and Agency Relations committees, based on the West Coast. Antonio's current responsibilities focus on managing the Advertising Strategic Sourcing team at Gap Inc. and partnering with the portfolio of brands to optimize their marketing investments. Previous experience includes more than 16 years in marketing and sourcing/procurement management at Hewlett-Packard, Shell Oil, and NASA Johnson Space Center.  He has served as a member of the board of directors of Houston Habitat for Humanity and as Chairman of the Lone Star College Business Advisory Board.  He has been an adjunct professor at the Lone Star College District teaching Marketing and General Management at the undergraduate level. Antonio holds B.B.A. degrees in Marketing and International Management from the University of New Mexico and an M.B.A. from the University of Houston.

Ron Jensen is currently the Director of Financial Synergies with Toyota Motor Sales U. S. A. His responsibilities include working across the three automotive divisions on agency agreements and marketing programs that can improve overall performance by developing agreements which align resources to performance outcomes. In addition to marketing responsibilities, he splits his time supporting other business units developing contract and sourcing strategies using a combination of contract and financial management skills. Prior to Toyota, Ron spent over twenty years with Nissan North America, with procurement responsibilities for the non-manufacturing spend in the U. S. His experience with Nissan also included responsibilities for development of a joint venture project with another manufacturer, and the acquisition of franchised rental car companies to increase placement of vehicles in key markets. He is the currect chair of the Advertising Financial Management Committee, West Coast Chapter. Ron holds an M.B.A from the University of California, and a J. D. from Western State University College of Law. He is a licensed attorney with an emphasis on marketing contracts. He is a native of California, and currently resides in Orange, Ca. with his wife.

Based in AB InBev's Functional Management Office in New York, Mike McGough oversees more than $1B USD in global media and sponsorship activity for AB InBev, the leading global brewer. He is responsible for providing procurement support and reporting across ten key markets in such areas as agency management, media efficiency tracking, competitive stewardship, media vendor payment terms improvement and sponsorship evaluation and negotiation. Mike is also responsible for identifying media and sponsorship best practices in each country and leveraging these best practices globally. Mike joined Busch Media Group in 1991 as a senior media buyer. Prior to joining Anheuser-Busch, Mike worked as a media buyer at DMB&B in St. Louis. He began his career as a media planner with Grey Advertising in New York. Mike graduated from Syracuse University with a BA in Advertising. Mike and his wife, Lynn, live in Summit, New Jersey, and have two children, Olivia and Joseph.

Hiten is an energetic and enthusiastic Sourcing and Procurement professional with over 20 years Strategic Sourcing and Procurement experience gained in various Senior Management roles with Fortune 100 companies Globally. Hiten's experiences include all aspects of strategic sourcing management, cost reduction, managing supplier relationships for continuous improvement, contracts and performance management, negotiation, benchmarking, the design and implementation of sustainable, robust sourcing and procurement processes and systems, Category Management and deep understanding of working in different geographies and organizational cultures. Hiten has built global Marketing Sourcing teams as well as cross-function relationships with both the internal clients and external supplier communities. In 2004 Hiten was appointed as the Chairman of WFA Global Compag committee. This is a group of senior Sourcing professionals from blue chip global organisations with a total turnover of 400 Billion USD. Hiten was also the Chair person form the Association of National Advertisers (ANA) West Coast Marketing and Finance Committee.

George Roumanis
Director of Marketing Procurement
Intercontinental Hotels

George Roumanis is Manager, Global Agency Operations for IBM Corporation. George is a member of IBM's Agency Management Team overseeing the financial and operational aspects of IBM's advertising, media, direct marketing, interactive and events agency relationships. He has 15 years experience within the corporate marketing and strategic sourcing organizations. Prior to his current position, George spent 10 years in the Marketing Communications Procurement organization beginning as a Contracts Administrator and rising to the role of Program Manager, Worldwide Advertising Strategy where he supervised a global team of procurement personnel responsible for $500+ million in annual advertising and media spend. Before joining IBM, George worked as a Litigation Paralegal at Paul, Weiss, Rifkind, Wharton and Garrison in New York, NY and served in the Office of Presidential Speechwriting at the White House in Washington, DC. George is a member of the ANA’s Advertising Financial Management and Agency Relations committees. He is currently a Governing Board Member of the Oak Grove Young Children's School in Decatur, GA. George has a Bachelor of Arts degree in Government from Dartmouth College in Hanover, NH.

Sopan Shah leads a team of marketing procurement professionals for Nestlé in North America. Sopan Shah previously was a purchasing manager working on media, advertising and digital procurement strategy for Nestlé in the Americas. Before Nestlé, Sopan was on the Corporate Sourcing team at NBC Universal. He started his career in marketing procurement at General Mills in Minneapolis.

Kate Short
Marketing Procurement Group Manager
Nestlé

Kate began her career at Intel 10 years ago and has served in various marketing sourcing positions. She currently co-leads a sourcing team that provides leadership for the worldwide procurement of advertising/media/digital team within marketing sourcing. Kate is responsible for managing Intel's sourcing and supplier relationships in support of Intel's global media. Prior to this role, Kate served as a sourcing manager for digital marketing and trade shows/events. Kate received a Bachelor of Science degree in Business Management with an emphasis in marketing from Brigham Young University.

As Director of Marketing Services Procurement, Donna is responsible for developing and implementing procurement best practices within the Marketing & Communications department for Enterprise Holdings, the largest car rental company in the world measured by revenues, fleet and employees. Enterprise Holdings owns and operates, through its regional subsidiaries, Alamo Rent A Car and National Car Rental as well as its flagship Enterprise Rent-A-Car brand. During her 12 years at Enterprise, Donna has had extensive experience in operations and marketing, most recently developing and managing legal compliance standards and contract negotiations on behalf of the entire Marcom team. Her current responsibilities focus on performance and compensation, contract standards and sourcing for all advertising, marketing and public relations agencies.

Lou is an Associate Director, Advertising/Creative Services with over 20 years of marketing procurement experience with proven leadership through project management and execution of best practices by partnering with colleagues/clients to develop and implement effective, innovative, global sourcing strategies in alignment with Business Unit's business objectives. Lou's expertise spans from advertising/creative agencies to market research/PR to print production and fulfillment. 

Sal Vitale, C.P.M
Category Leader, Media Procurement
Johnson & Johnson

Sal, graduated from Baruch College with a BBA in Business Management, and received his MBA in Marketing Management from Wagner College. Former President of ISM-NY, a CPM with lifetime certification and was recipient of the prestigious J.H. Leonard Award, (Procurement Professional of the year).

Barbara Vollrath
Manager, Worldwide Procurment
Pfizer Inc

Barbara is a procurement professional with more than 20 years sourcing experience across of wide range of industries, including software, telecom, aerospace and biotech. Barbara currently leads the Global Creative Production function within Pfizer's Worldwide Procurement organization, focusing on value creation in below-the-line, multi-channel activities. While previously at Amgen, Barbara worked with Marketing to establish Sales & Marketing procurement and agency relations as credible, key resources for agency selection and engagement. Barbara is a member of the Pennsylvania Bar Association with a BA from the University of Pennsylvania and a JD from Dickinson School of Law.