ANA Procurement Task Force
- Define and elevate the role of marketing procurement.
- Close the "gaps" on the value of procurement between procurement and internal marketing as well as procurement and external agencies.
The Procurement Task Force has the following initiatives:
- Procurement Mentoring: connects junior/less experienced marketing procurement professionals with senior-level marketing procurement professionals.
- Procurement Case Studies & White Papers: these focus on the value and positive contributions of marketing procurement.
- Procurement Webinars: a series designed to enhance the marketing and advertising knowledge of procurement professionals.