Current Surveys
- January-2013 Economic Outlook Survey, 7th Edition: For the seventh time, ANA has surveyed its members to determine how marketing and advertising budgets are being affected by economic conditions.
- February-Trends in Agency Compensation, 16th Edition: This survey's objective is to better understand how global agency compensation is structured, identify key trends in methods of payment, and compare how performance-based compensation is structured.
- March-Q1 Member Benchmarking Survey: Member benchmarking surveys are conducted quarterly and are based on questions posed by ANA members.
- April-In-House Agency Survey: The In-House Agency Survey includes information on In-House Agencies, their benefits and drawbacks, and the organization of these agencies within client companies.
- May-Sponsorship Survey: The 2013 Sponsorship Survey explores how brands are measuring their sponsorship and event marketing activities and seeks to better understand the role of sponsorship in marketing.
- June-Q2 Member Benchmarking Survey: Member benchmarking surveys are conducted quarterly and are based on questions posed by ANA members.
- July-CMO Level Survey: This survey will focus on a topic relevant to senior marketers and CMOs.
- August-Marketing Organization Survey: The goal of this study is to marketers both a strategic framework and practical guidelines for ensuring that their marketing strategy, structure, and capability are fully aligned to grow the business.
- September-Q3 Member Benchmarking Survey: Member benchmarking surveys are conducted quarterly and are based on questions posed by ANA members.
- October-Marketers' Top Concerns Survey: For the past seven years, the ANA has conducted a survey among senior marketers asking them to identify the top concerns facing the marketing industry in the upcoming year.
- November-Q4 Member Benchmarking Survey: Member benchmarking surveys are conducted quarterly and are based on questions posed by ANA members.
- December-Media Survey: This survey’s objective is to capture and analyze industry information to allow marketers to more easily manage the media function while maximizing benefits like efficiencies and effectiveness.
Click here to see past surveys and related reports.
