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ANA / 4A’s Marketing Sustainability Taskforce

The Marketing Sustainability Taskforce is a joint initiative of the ANA and the 4A's. The taskforce will focus on the marketing supply chain and ways to make marketing and advertising (e.g., media, production, etc.) more sustainable*.

*Sustainability defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs.

Upcoming Meetings

Taskforce meetings occur via webinar. The upcoming meeting schedule is as follows:

Stay tuned for more details.

If you are interested in joining the taskforce or participating in one of our upcoming meetings, please contact Shannon Scanlin, Coordinator, Committees, ANA at sscanlin@ana.net.

Past Meetings

Monday, November 16, 2010
Minutes
Slides

Thursday, December 16, 2010
Minutes
Slides

Monday, May 9, 2011
Minutes
Slides

Monday, June 6, 2011
Minutes

Monday, October 3, 2011
Minutes
Slides
Report: A Guide "To Print" Or "Not To Print" Responsibly

Monday, November 7, 2011
Minutes
Slides
Report: Enironmental Implications of Media: Literature Review and Analysis

ANA Committee Member Testimonials

"ANA committees are an invaluable way to learn more about key industry issues, trends and best practices from other advertisers and industry experts. I always learn something I can apply to my job and share with others on my team."
Eve Reiter, VP, Global Agency Relations, American Express and Chair of ANA Agency Relations Committee

Read more >

Upcoming Meetings

Shopper Marketing

Bentonville, AR

Business-to-Business

Sunnyvale, CA

Social Media, West Coast Chapter

Bellevue, WA

Advertising Financial Management, West Coast Chapter

Los Angeles, CA

Advertising Financial Management

New York, NY

Digital Marketing

New York, NY

Production Management

New York, NY

Brand Management

New York, NY

Mobile Marketing

New York, NY

Midwest Digital & Social

Chicago, IL

Full Committee Schedule