ANA / 4A’s Marketing Sustainability Taskforce
The Marketing Sustainability Taskforce is a joint initiative of the ANA and the 4A's. The taskforce will focus on the marketing supply chain and ways to make marketing and advertising (e.g., media, production, etc.) more sustainable*.
- Initially, the task force will help educate the industry. We'll identify and share existing best practices and case studies in order to enhance our current knowledge and understanding of the benefits of marketing supply chain sustainability, and how best to secure those benefits.
- Longer term, the task force will play a greater leadership role to help advertisers and agencies make marketing and advertising more sustainable (e.g., via white papers, metrics, guidelines). This could include the development of protocols and perhaps a system to measure the industry's progress in making the marketing supply chain more sustainable.
*Sustainability defined as meeting the needs of the present without compromising the ability of future generations to meet their own needs.
Taskforce meetings occur via webinar. The upcoming meeting schedule is as follows:
Stay tuned for more details.
If you are interested in joining the taskforce or participating in one of our upcoming meetings, please contact Shannon Scanlin, Coordinator, Committees, ANA at firstname.lastname@example.org.
Monday, June 6, 2011
Monday, October 3, 2011
Report: A Guide "To Print" Or "Not To Print" Responsibly
Monday, November 7, 2011
Report: Enironmental Implications of Media: Literature Review and Analysis