The Trustworthy Accountability Group (TAG)
The ANA is proud to be a supporter of the Trustworthy Accountability Group (TAG) an advertising industry initiative focused on eliminating fraudulent traffic, combating malware, fighting ad-supported Internet piracy to promote brand integrity, and promoting brand safety through greater transparency.
- Online Piracy – The Advertising Industry Fights to Protect Consumers (blog)
Dan Jaffe, ANA's Group Executive Vice President, Government Relations
- Core criteria for effective digital advertising assurance
- Advertising Industry Launches Initiative to Protect Brands Against Piracy Websites (press release)
About the ANA
The ANA (Association of National Advertisers) provides leadership that advances marketing excellence and shapes the future of the industry. Founded in 1910, the ANA's membership includes more than 650 companies with 10,000 brands that collectively spend over $250 billion in marketing and advertising. The ANA also includes the Business Marketing Association (BMA) and the Brand Activation Association (BAA) which operate as divisions of the ANA. The ANA advances the interests of marketers and promotes and protects the well-being of the marketing community.