| |

Creating Emotional Connections

Luisa Acosta-Franco, VP of Multicultural Marketing shares how Farmers Insurance Group has transformed its sponsorship of the Immigrant Archive Project into a platform that drives consideration by creating emotional connections via multiple touch points. The Project is a national initiative to preserve the stories of immigrants from many different countries and a variety of ethnicities.

How is your company creating emotional connections?  Join us at the 2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy to learn how industry leaders are creating innovative strategies to win the new multicultural customer.

View the video below to learn more.

Contact Us

Have a question or a comment? Give us a call, or send us an email, whichever you prefer—we’d love to hear from you!

Our Members

Membership includes representation from many of the country's leading organizations. See all of our member companies to find out if you are currently a valued member of the ANA.

Board of Directors

ANA's Board of Directors is comprised of leaders in the marketing industry. Please read about our current board.


Interact With Us