Creating Emotional Connections
Luisa Acosta-Franco, VP of Multicultural Marketing shares how Farmers Insurance Group has transformed its sponsorship of the Immigrant Archive Project into a platform that drives consideration by creating emotional connections via multiple touch points. The Project is a national initiative to preserve the stories of immigrants from many different countries and a variety of ethnicities.
How is your company creating emotional connections? Join us at the 2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy to learn how industry leaders are creating innovative strategies to win the new multicultural customer.
View the video below to learn more.