Creating Emotional Connections

Luisa Acosta-Franco, VP of Multicultural Marketing shares how Farmers Insurance Group has transformed its sponsorship of the Immigrant Archive Project into a platform that drives consideration by creating emotional connections via multiple touch points. The Project is a national initiative to preserve the stories of immigrants from many different countries and a variety of ethnicities.

How is your company creating emotional connections?  Join us at the 2011 ANA Multicultural Marketing & Diversity Conference presented by Ogilvy to learn how industry leaders are creating innovative strategies to win the new multicultural customer.

View the video below to learn more.