Heineken Dares to be Different

In the video below, Lesya Lysyj, chief marketing at Heineken USA, explains how the Heineken brand is reaching its target market in innovative ways.

Lysyj is one of the featured speakers for the 2013 ANA Brand Masters Conference, presented by The New York Times, April 17-19 in Palm Beach, Fla. Other confirmed speakers include Larry Light, chief brands officer at InterContinental Hotels Group; Sundar Raman, marketing director, North America Fabric Care, at Procter & Gamble; Seth Farbman, global chief marketing officer at Gap Inc.; Seth Goldman, cofounder, president, and CEO of Honest Tea; Tony Wells, chief marketing and customer officer at ADT Security Systems; Frances Allen, executive vice president and chief marketing officer at Denny’s Corp.; and Sonja Mathews, vice president of marketing research and competitive intelligence at USAA.

Click here for more information on the conference and to register.