The Sweetest Comeback Ever

How could an iconic snack brand on the verge of disappearing forever stage a remarkable comeback? In the video below, Hostess Brands teases the unlikely resurgence of the Twinkie and all things Hostess.

Rich Seban, chief executive officer at Hostess Snacks, is one of several thought leaders and top marketers scheduled to speak at the 2014 ANA Brand Masters Conference, February 26-28 at the Westin Diplomat Resort & Spa in Hollywood, Fla. This national industry event will also feature key speakers from Chobani, Mizuno USA, Hello Products, AutoNation, Inc., Honda, Dunkin’ Brands, and Citigroup Inc., among others.

Visit our website for more information on the conference and to register.