Michelle Klein, vice president of content, digital, and communications for Smirnoff, and Wayne Arnold, global CEO at the interactive agency Profero

Diageo is breaking new ground in how it communicates with consumers, and its successes are being applied throughout the global marketing organization. Learn what challenges digital and social media present to Diageo brands in this video interview with Michelle Klein, vice president of content, digital, and communications for Smirnoff, and Wayne Arnold, global CEO at the interactive agency Profero.
 
Klein and Arnold are among the featured speakers for the 2012 ANA Digital & Social Media Conference, presented by Meredith, July 15-17 at The Ritz-Carlton in Laguna Niguel, Calif. This must-attend event for brand marketers seeking the latest strategies and best practices for integrating newer media with traditional marketing platforms has sold out the past two years. Click here for the full agenda and registration information.

View the video below to learn more.