Insights from Diageo’s Marc Strachan

In the video below, Marc Strachan, vice president of multicultural marketing at Diageo North America, explains the insights that helped to shape the company’s multicultural marketing strategies, the importance of relevance, and more.

Strachan is one of several top brand marketers scheduled to speak at the 2013 ANA Multicultural Marketing & Diversity Conference, presented by Clear Channel Media + Entertainment, November 3-5 at the JW Marriott L.A. LIVE in Los Angeles, Calif. This signature industry event will also feature insights, best practices, and case studies from multicultural marketing and diversity leaders at PepsiCo, Amway North America, American Express, Disney Destinations, Wells Fargo & Co., and IMAN Cosmetics.

Visit our website for more information on the conference and to register.