How Lowe's Approaches Mobile
In this video, Kevin Meagher, vice president and general manager, Smart Home at Lowe's Home Improvement and featured speaker at the 2014 ANA Mobile First, Mobile Everywhere Conference, discusses why mobile is such a crucial space for marketers.
The conference, presented by MediaVest, will be held December 2 in New York, N.Y., and will feature insights, best practices, and case studies from mobile marketing and thought leaders at Consumer Electronics Association, Heineken USA, Timex Group, Lowe’s Home Improvement, Forrester Research, Inc., and more.