Hasbro’s Victor Lee on Consumers as Reporters, Best Practices, and More

In the video below, Victor Lee, vice president of digital marketing at Hasbro, explains why newsgathering is especially important today, why it’s not in a marketer’s best interest to follow “best practices,” and his thoughts on big data.

Lee is among the featured speakers for the 2013 ANA Real-Time Marketing Conference, presented by Starcom, December 4 at 583 Park Avenue in New York, N.Y. He will explain how Hasbro manages its digital channels like a 24-hour news organization to reach consumers.

Other confirmed speakers include: Lucas Herscovici, vice president of digital marketing, North America at Anheuser-Busch InBev, Bob Rupczynski, vice president of media, data, and CRM at Kraft Foods Group, Douglas Busk, director of mobile technologies and strategy, Global Connections at The Coca-Cola Co., and Marcy Cohen, vice president and senior business leader at MasterCard Worldwide.

Visit our website for more information on the conference and to register.