Greg Pharo of Coca-Cola and Charlie Hinton of AT&T Discuss the Impact of Data

Data and analytics have revolutionized marketing. At the 2017 ANA Data & Measurement Conference, presented by Google, you'll hear exactly how these powerful tools can be used to shape the industry and drive growth. Among the attendees will be Greg Pharo, director of market research and analysis at Coca-Cola and ANA Data & Measurement Committee Chair, and Charlie Hinton, executive director of marketing analytics and advertising insights at AT&T. 

In the video below, Pharo and Hinton share their thoughts on the seismic impact that data has had on the marketing industry. To learn how you can harness the power of metrics, join them and hundreds of other leading marketers at the conference. 

View the full agenda here and register today.