School of Marketing

Team Training

The ANA School of Marketing (SoM) is one of the most valuable benefits of ANA membership, providing your team with the core skills necessary to improve your marketing.

ANA Member team training credit not applicable to individual training options.

Did you know that as an ANA member your company receives a yearly $6,000 credit to the SoM? The credit can be used to fund a half-day team training or offset the cost of a one or multiple-day team training.

The SoM offers a comprehensive curriculum of marketing workshops focused on today's most relevant industry topics. Each workshop is designed to help improve the way you perform a specific marketing task, encourage smarter marketing decisions, and overcome your most pressing marketing challenges.

Our insightful, and engaging team training can help your team improve how you:

  1. Optimize agency relationships and become a better partner
  2. Break down internal silos to create a more effective integrated marketing communications program
  3. Elevate your creative and set the course for advertising success
  4. Master digital marketing and social media to elevate your brand

SoM team training workshops are taught by expert marketing practitioners with hands-on business experience and success. They will not only challenge you to think differently, but will also teach you cutting-edge skills and processes to make your team more efficient and effective marketers.

Upcoming Classes

Optimizing Your Ad Production Spend

New York, NY

*NEW WHARTON WORKSHOP* Business Transformation Leadership for CMOs

New York, NY

Creating a Business-Driven Content Strategy

New York, NY

*NEW WORKSHOP* Digital Innovation Lab: Building Brands Through Customer Experience

New York, NY

B-to-B Profitable Pricing Management

Chicago, IL

The Art and Science of Brand Building

New York, NY

How To Optimize Your Agency Partner Relationships

New York, NY

*NEW WORKSHOP* Google mLab: Transforming Your Mobile Marketing Customer Experience

New York, NY

Mobile Marketing

New York, NY

Fundamentals of B-to-B Marketing: Building a Marketing Plan

Chicago, IL

See full schedule

$6,000 Training Credit

ANA Member Companies, as part of their membership are offered one (1) training credit annually. 

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