ANA publications are based on proprietary insights of the members – client side marketers – and are written by marketing practitioners for marketing practitioners. ANA publications cover key topics ranging from marketing accountability, brand building and integrated marketing communications to issues on advertising law, agency relations and compensation structures.
 | Deconstructing Creative Strategy Rich Feldman Published: 2007 Deconstructing Creative Strategy provides a “reverse engineering” methodology for approaching virtually any marketing challenge. [read more]   | ||
 | 2007 Annual Conference Audio CD ANA Conferences Published: 2007 The 2007 Masters of Marketing Conference was our most successful conference in ANA history. On the audio cd you will hear from industry experts like Steve Ballmer of Microsoft Corporation, Wendy Clark of AT&T, Bob Lachky of Anheuser-Busch, Mary Dillon of McDonald Corporation and many more! [read more]   | ||
 | Trends in Agency Compensation - 14th Edition David Beals Published: 2007 ANA triennial benchmarking study surveys a hundred industry experts to get the most accurate findings on topics such as agency profitability and performance incentive details. [read more] | ||
 | 2007 Marketing Accountability Conference Audio CD ANA Conferences Published: 2007 Listen to what you missed at the 2007 Marketing Accountability Conference. Hear from industry experts on this crucial topic. This audio CD is complete with some of the best content on the subject of accountability that will help you and your team move from measurement to action. [read more] | ||
 | ROI for Marketing: Balancing Accountability with Long-Term Needs Robert S. Duboff Published: 2007 Return on investment has remained in the forefront of marketers' minds for the last decade. Proponents demand that marketers become accountable for their budgets. There is a strong desire to believe that, in this modern age, marketers can finally depict what parts of advertising are working, even if the reasons may not yet be clear. [read more] | ||
 | Managing your Media Organization Jane Twyon Published: 2006 This best-selling publication provides guidance on best practices in managing a media organization on a variety of levels, ranging from those that are in house, external, or a combination of both. [read more] | ||
 | Inside Advertiser and Agency Relationships Melvin Prince and Mark Davies Published: 2006 Within this book you will find proprietary insights on the variety of actions intended to improve relationships taken by clients or by their agencies. [read more] | ||
 | Best Practices in Branded Entertainment Rich Sutton with Barbara Zack Published: 2006 This best-selling publication explores the popularity of branded entertainment among marketers and advertisers. Complete with case studies, best practices and checkists. [read more] | ||
 | CMO Thought Leaders: The Rise of the Strategic Marketer Geoffrey Precourt Published: 2007 Meet the chief marketing officers and other marketing leaders who have risen to the challenges of the new millennium. They are the new “growth champions” for their companies, raising the bar of customer-centric strategy and practice. CMO Thought Leaders: The Rise of the Strategic Marketer describes how the best CMOs make marketing accountable and hold their own in the C-suite. [read more] | ||
 | The Super Bowl of Advertising Bernice Kanner Published: 2006 This entertaining publication explores the most successful and unsuccessful advertisements across multiple industries. Complete with an ROI analysis of advertisement effectiveness. [read more] | ||
 | Trade Promotion Marketing Bob Houk Published: 2006 This best-selling publication is an excellent tool for anyone interested in getting an inside look into promotional marketing. The central message of the book is the importance of goals and measurement. [read more] | ||
