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Conference Description
The necessity for brand innovation is more important now than ever. Marketers are being challenged to come up with innovative ideas and methods to spotlight their brands and keep them fresh and relevant. The ANA is proud to announce its first-ever Brand Innovation Forum which will focus on insights and best practices to keep your brand evolving.
Dates & Times
Starts: April, 2007
Ends: April, 2007
Venue/Location
Grand Hyatt Hotel
Park Avenue At Grand Central Terminal
New York, NY 10017
Agenda
| Tuesday, April 24 | |
| 7:30 am | Continental Breakfast |
| 8:45 am | General Session
INSIGHTS FROM ANA'S EXCLUSIVE BRAND DETERIORATION SURVEY
Roger W. Adams
Frank Cooper III
Katy Frohling
Larry Light
JETBLUE - INNOVATION IN CUSTOMER EXPERIENCE
Andrea Spiegel
"BRAND SIMPLE" HOW THE BEST BRANDS KEEP IT SIMPLE AND SUCCEED
Allen P. Adamson LUNCHEON
B-TO-B PANEL DISCUSSION
Diane Brink
Sally Robling
STARBUCKS - INNOVATION AT POINT OF SALE
Anne Saunders
|
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