2008 Advertising Law & Business Affairs Conference
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Conference Description
The ANA Advertising Law and Business Affairs Conference sets the standard for comprehensive legal and business-driven conferences, bringing together in-house and outside counsel, regulators, and business executives. Presented by the world's leading advertising trade association and co-chaired by Doug Wood, ANA's General Counsel and Partner at Reed Smith LLP and Dan Jaffe, ANA's Executive Vice President for Government Relations, it will cover critical developments in advertising and marketing law, advertiser and advertising agency business affairs management, future trends, and risk management.
Must attends include in-house and outside legal counsel, advertiser and advertising agency business affairs and product managers, state and federal regulators, and advertising industry consultants and suppliers from production companies, Internet service providers, talent payroll companies, and agency search consultants.
New York CLE will be available through our association with ALI-ABA. CLE in other jurisdictions will also be available.
SPECIAL BONUS PRE-SESSION - FREE FOR ALL REGISTERED ATTENDEES
Monday, Feburary 11 - 3:00 pm-5:00 pm Reed Smith LLP, 22nd Floor Conference Center, 599 Lexington Avenue, NY, NY 10022
The Global Advertising Lawyers Alliance will host a special pre-conference event free to all registered attendees for the Association of National Advertisers Advertising Law & Business Affairs Conference. This session will take a look at broad legal and business issues faced by marketers in doing business in Europe, Asia and South America, presented by leading legal practitioners from all over the world. Topics will include:
Connecting Through Contracts: Innovative Relationships Between Advertisers, Agencies and Media.
It's Not You; It's the EU: Preparing for Dysfunctional International Laws and Regulations that Impact Creativity.
Star Struck: Dealing with celebrities, egos and all.
And if there is a topic you'd like covered, just email Stacy Bess at sbess@reedsmith.com.
Extensive time will be set aside for Q&A and a cocktail hour will follow, allowing everyone time to network.
For those in New York the day before the ANA Advertising Law & Business Affairs Conference, this is a terrific bonus session. Seating is limited so you should confirm your attendance as soon as possible.
Dates & Times
Starts: February, 2008
Ends: February, 2008
Venue/Location
The New Yorker Hotel
481 Eighth Avenue
New York, NY 10001
ANA has negotiated a special room rate of $209; the cut off date to make reservations is January 31st. Please call the hotel directly at (800) 764-4680 or go online at newyorkerhotel.com. When reserving a room, please mention group code CGANA. The New Yorker Hotel is currently SOLD OUT!
Other suggested hotels: Milford Plaza, 45th Street and 8th Avenue - 800-664-6835 Paramount, 46th Street and Broadway - 800-444-6835 Broadway Plaza Hotel, 27th Street and Broadway - 877-504-6835
Agenda
Tuesday, February 12
7:30 am
Continental BreakfastSponsored by Venable LLP
8:30 am
Welcome Bob Liodice President and Chief Executive Officer ANA
Program Overview and Introductions Douglas J. Wood ANA General Counsel
Partner, Reed Smith LLP
8:45 am
General Session
Washington Update Are Congress, the White House, and the Supreme Court on the cutting edge of the digital revolution or are they pushing us all over the edge? Get the latest on the current state of affairs.
Speaker: Daniel L. Jaffe Executive Vice President, Government Relations ANA
9:45 am
Keynote Address
Speaker: Deborah Taylor Tate Commissioner Federal Communications Commission
11:00 am
Coffee BreakSponsored by Reed Smith LLP
11:15 am
Breakout Sessions I (choose one)
1. Going Green without Seeing Red Green marketing is on the cutting edge. Marketers are finding environmentally friendly advertising not only financially and socially sensible, but consumers also are increasingly loyal to environmentally responsible companies. In this session, you will learn what green marketing practices federal and state regulators are targeting and how General Electric, a pioneer in environmental marketing, is addressing the business and legal issues, both in the United States and internationally.
Speakers: Kathryn Barrett Park Senior Counsel for Advertising and Brand Management General Electric Company
John P. Feldman Partner Reed Smith LLP
2. Buying Time in a Converging World
The new media, including the Internet, are quickly becoming major outlets for advertising. Analysts predict that Internet advertising will continue to substantially rise in 2008. While the notion of buying inventory on traditional media lives on, how is the ad community coping with new media? What are the contractual issues and liabilities involved? How do they differ between traditional and new media? In this session, you’ll hear from experts who will share their insights on these and other important questions.
Moderator:
Natasha I. Householder Director, Americas Communications & Marketing Ernst & Young LLP
Panelists:
Jared Earl Grusd Senior Corporate Counsel
Google, Inc.
Matt Kaminer Vice President, Assistant General Counsel and Chief Privacy Officer
WebMD
12:00 pm
General Session
Expert Panel: Convergence and the Business Model (Part One) In this first of two sessions, using an actual deal, you'll hear from the business executives who conceived of a multi-platform deal and negotiated its structure. What were their goals? How did they measure success? What were the deal breakers from each participant's perspective? These and many other questions will be answered as the deal is dissected.
Moderator: Randall Rothenberg President and Chief Executive Officer
Interactive Advertising Bureau
Panelists: Claire Edgar Director of Brand Marketing, Champion Hanesbrands, Inc.
L. Lynnette Fuller-Andrews Assistant General Counsel Hanesbrands, Inc.
1:00 pm
LuncheonSponsored by Davis & Gilbert
Speaker: Lawrence G. Wasden Attorney General, State of Idaho President, National Association of Attorneys General (NAAG)
2:30 pm
Expert Panel: Convergence and the Business Model (Part Two) In this second session, you'll hear from the lawyers who put the deal together. What were the legal issues? How did they anticipate change? What advice do they have? These sessions provide a 360-degree look at a complex multimedia deal.
Moderator: Randall Rothenberg President and Chief Executive Officer
Interactive Advertising Bureau
Panelists: Bob Picunko Vice President, Electronic Games & Interactive Products
MTV Networks
Monty Sarhan Vice President, Business & Legal Affairs
MTV Networks
3:25 pm
Breakout Sessions II (choose one)
1. Managing Relationships Between Advertisers and Agencies in a Converging (and Consolidating) World As advertisers explore new media and expand globally, they must manage their relationships with advertising agencies and other suppliers. How do they work in a world where advertising agencies are consolidating and conflicts lie under the surface of holding company deals? Learn from those in the thick of it in this critical session.
Speakers: Chris Traeger Assistant General Counsel Bank of America
Carla Michelotti Executive Vice President and General Counsel Leo Burnett Worldwide
2. Rights of Privacy and Publicity in a Converging World Dealing with rights of privacy and publicity and being certain that your client has all the rights necessary to take full advantage of emerging media is complex. Many celebrities are fearful of granting rights for new media. User-generated content comes with a myriad of rights issues that put rights of privacy and publicity front and center. How can you address this in contracts? How can you keep your options open and reduce your risk? This session will address these topics.
Speakers: Ronald Urbach Partner Davis & Gilbert LLP
Catherine M. Karol Counsel
General Motors Corporation
4:10 pm
General Session
Convergence in the Global Community Members of the Global Advertising Lawyers Alliance (GALA) return to provide an overview of how new media and integrated communication deals can go astray under local laws and regulations in Europe, Latin America, and the Far East. Learn what every multinational marketer needs to know.
Panelists: Felix Hofer Partner
Hofer Losch Torricelli, Italy
Uri Weinstok Partner
Weinstok Abagados, Costa Rica
Eion Murdock Foreign Legal Consultant
Lehman, Lee & Xu, China
5:05 pm
General Session adjourns
Wednesday, February 13
7:30 am
Continental BreakfastSponsored by Winston Strawn LLC
8:30 am
Program Overview Douglas J. Wood ANA General Counsel
Partner, Reed Smith LLP
8:40 am
General Session
Convergence and Self-Regulation Increasingly, self-regulation is the only viable way to regulate a marketplace so dynamic that regulators can hardly keep up. If the marketplace fails to police itself, it will run the risk of being regulated by the lowest common denominator. Hear how self-regulation will play a role in the future and how regulators will be kept at bay.
Speaker: Andrea Levine Director, National Advertising Division Senior Vice President, Council of Better Business Bureau
9:40 am
A Word From Our Critics in a World of Convergence Back by popular demand, this session gives attendees the opportunity to hear from industry critics. It's a session you won't see anywhere else. Critics will voice their concerns regarding targeted advertising and privacy protections in the media. This is your chance to hear firsthand what's normally heard through filtered media.
Speakers: Jeff Chester Founder and Executive Director Center for Digital Democracy
Ari Schwartz Deputy Director Center for Democracy and Technology
10:35 am
Coffee BreakSponsored by Reed Smith LLP
11:00 am
Breakout Sessions III (choose one)
Copyright Protection in a World of Convergence Intellectual property as we know it may soon see the fate of the dinosaurs. User- generated content and outlets including YouTube, Facebook, and virtual worlds, are turning copyright law on its head. Experts will lead you through the maze we're all trapped in as we navigate new media deals.
Speakers: Richard Kurnit Partner Frankfurt Kurnit Klein & Selz PC
Herbert L. Klein Corporate Counsel BMW North America
Production Contracts in a World of Convergence Offshore. Runaway. Visas. Crews. Disruption. CUT! Production contracts and converging media are wreaking havoc in the traditional world we've known and loved. Global production challenges will be covered as well as what to expect in your next port of call.
Matthew Miller President and CEO Association of Independent Commercial Producers
11:50 am
General Session
Update on SAG/AFTRA The Joint Policy Committee on Broadcast Talent Relations, working hand in hand with SAG and AFTRA, has completed the study on new payment models for performers in television and radio commercials. New ideas regarding compensation models will be presented, providing a look at what's on the horizon.
Speakers: Douglas J. Wood Chief Negotiator, Joint Policy Committee on Broadcast Talent Relations Partner, Reed Smith LLP
Harry P. Hawkes, Jr. Vice President Booz Allen Hamilton
12:45 pm
LuncheonSponsored by Reed Smith LLP
Speaker: William E. Kovacic Commissioner Federal Trade Commission
2:15 pm
General Session
Keynote Address
Speaker: Randall W. Lutter Deputy Commissioner for Policy Food and Drug Administration
3:10 pm
Breakout Sessions IV (choose one)
1. Endorsements and Testimonials: Buzz and Viral Marketing in a World of Convergence Emerging media provides marketers with entirely new twists on old ideas. No area is more promising than testimonials and endorsements. Getting a buzz going on your product or service can shift a market by millions of dollars, but what do advertisers have to say? What disclosures are being mandated as this revitalized marketing method runs a collision course with new media. Experts who know and are on the front lines will provide an overview.
Speakers: Stephen Durchslag Partner Winston & Strawn LLP
Adam Ekonomon Assistant General Counsel, Marketing and Regulatory The J.M. Smucker Company
2. Protection of Data and Privacy in a World of Convergence Hardly a day goes by without an announcement of a major data breach--putting countless personal files in the hands of hackers, fodder for potential identity theft. As marketers rely more and more on sophisticated databases and personal information about their customers, data protection in the digital world is a critical concern. Fines can run into the millions and damages off the Richter scale. What are the latest trends in regulation? Most importantly, what are the best practices that minimize your client's risks? Learn from those who know
Christopher Sloan Assistant Vice President and Senior Corporate Counsel
Liberty Mutual Insurance Company
4:10 pm
General Session
Class Action Lawsuits in a Digital World We conclude the 2008 conference with a session on the worst nightmare of any general counsel's office--the class action suit. Learn what's happening in the digital community as class action attorneys take aim. What can you do to fend them off? What should you do when they knock at your door? What hope is there for legislative relief in a world where the costs of digital and electronic discovery seem to make the merits of a claim irrelevant? This session will shed some light on how to bring sanity to an insane situation.
