Register
This event has ended.
Conference Description
The ANA Masters of Integrated Marketing Forum will help provide a road map for the management of IMC. The conference will address integrated marketing from a 360-degree/holistic perspective and will be rich in best practices and insights; each session will cover measurement.
Find out more about sponsorship opportunities
Dates & Times
Starts: June, 2007
Ends: June, 2007
Venue/Location
The Grand Hyatt Hotel
Park Avenue At Grand Central
New York, NY 10017
ANA has negotiated a special room rate of $349; the cut off date to make reservations is May 18th. Please call the hotel directly at (800) 233-1234 or go online at grandnewyork.hyatt.com
Agenda
| Thursday, June 14 | |
|
7:45 am |
Breakfast Sponsored by Audit Bureau of Circulations |
|
8:45 am |
General Session
ORGANIZING THE ENTERPRISE FOR INTEGRATED MARKETING SUCCESS
Moderator
Halle Hutchinson
Karla Lacey
Bill Gray
Q&A Session
WHO SHOULD LEAD?
Thanks to the Council of Public Relations Firms for helping to organize this session.
Moderator
Panelists
Louis Capozzi
Matt Seiler
ONE-ON-ONE WITH KRAFT’S SVP, INTEGRATED MARKETING |
| 12:40 pm |
Luncheon
MARKETING IN A CONSUMER 2.0 WORLD
Wenda Harris Millard |
| 2:20 pm |
General Session Cont'd
BUILDING BRANDS, LEVERAGING INFLUENCERS
Anthony Rose
Q&A Session
INTEGRATED MARKETING - KEY TAKEAWAYS & LESSONS LEARNED
Robert F. Lauterborn |
| 4:00 pm | Conference Adjournment |
Upcoming Events
Marketing Accountability presented by Nielsen
Wednesday, March 24, 2010
New York, NY
ANA Innovation Day presented by AETN
Tuesday, April 20, 2010
New York, NY
Advertising Financial Management Conference
Sunday, April 25, 2010
Boca Raton, FL
ANA Innovation Day presented by AETN
Tuesday, May 4, 2010
Westlake Village, CA
Brand Innovation Conference presented by The New York Times
Wednesday, May 19, 2010
New York, NY
Sponsorship & Event Marketing with IEG presented by Univision
Thursday, June 24, 2010
New York, NY
Digital & Social Media Conference presented by Meredith
Thursday, July 15, 2010
New York, NY
Members Only Conference presented by GSN*
Monday, July 26, 2010
Minneapolis, @ General Mills
Business-to-Business Marketing
Thursday, August 26, 2010
San Jose, CA, @ Xilinx

