Register
This event has ended.
Conference Description
OVERVIEW
This conference--previously called the Television Advertising Forum--has been rebranded as the TV & Everything Video Forum. The new name and expanded agenda recognize that the role of television in the media mix is being redefined and broadened. In addition to "traditional" television, the TV & Everything Video Forum will explore the use of video on any type of screen or device--the computer/Internet, mobile, point of purchase, gaming, and more. While the conference will include coverage of what's happening in television and everything video today, its emphasis will be on the evolution and challenges of the rapidly changing media landscape and implications for the industry.
Conference Program Chair
Mark Kaline
Global Media Manager
Ford Motor Company
Chair, ANA TV Advertising Committee
Hosted By
Tony Potts
Weekend Coanchor and Correspondent
Access Hollywood
Shaun Robinson
Weekend Coanchor and Correspondent
Access Hollywood
Dates & Times
Starts: February, 2008
Ends: February, 2008
Venue/Location
New York Marriott Marquis, Times Square
1535 Broadway
6th Floor - Broadway Ballroom
New York, NY 10036
The ANA has negotiated a special room rate of $279/per night, the reservation cut-off date is Friday, February 8, 2008, after which prevailing rates apply.
The ANA room rate is SOLD OUT; however, the Marriott Marquis still has rooms available.
Please call (800) 843- 4898 or (212) 398-1900
www.nymarriottmarquis.com
Other suggested hotels:
The Paramount Hotel, W 46th St and 8th Ave - 954-969-0069
The Renaissance New York Times Square, W 48th St and 7th Ave - 212-765-7676
Agenda
Scroll down to view speaker presentations.
| Thursday, February 28, 2008 | |
| 7:30am | Continental Breakfast Sponsored by Yahoo! |
| 8:30am |
General Session
WELCOME
KING OF BEERS/KING OF MEDIA Anheuser-Busch is a leader and innovator in developing iconic creative for traditional television and in embracing new media approaches. The company is not afraid to explore the challenges of cross-platform ideas or take risks (check out "Swear Jar" on the Internet). Mobile, online, and viral are all a growing part of the A-B media mix. View Snapshot
|
|
12:45 pm |
Luncheon Jeff Arnold is a leader and a trendsetter in the digital world. His extraordinary ability to integrate new media in traditional media platforms has led him to a brand new partnership between his flagship website, HowStuffWorks, and Discovery Communications. Arnold is also the former Founder and CEO of WebMD and Chairman and CEO of Quality Diagnostic Services (QDS). He has garnered acclaim from organizations like the American Academy of Achievement and Global Leader of Tomorrow, and remains active with several public, private and charitable boards.
Jeff Arnold |
| 2:15 pm |
General Session contd.
SPORTS - THE CHALLENGES AND OPPORTUNITIES View Snapshot
Moderator
Panelists
Ed Erhardt
Betsy Lazar
Tom McGovern
AFTERNOON CLIENT KEYNOTE: KIM KADLEC, JOHNSON & JOHNSON
Kim Kadlec
THE FUTURE OF TELEVISION ADVERTISING View Presentation
James McQuivey
Linda Narbey |
| 4:15 pm | Adjournment |
Upcoming Events
Marketing Accountability presented by Nielsen
Wednesday, March 24, 2010
New York, NY
ANA Innovation Day presented by AETN
Tuesday, April 20, 2010
New York, NY
Advertising Financial Management Conference
Sunday, April 25, 2010
Boca Raton, FL
ANA Innovation Day presented by AETN
Tuesday, May 4, 2010
Westlake Village, CA
Brand Innovation Conference presented by The New York Times
Wednesday, May 19, 2010
New York, NY
Sponsorship & Event Marketing with IEG presented by Univision
Thursday, June 24, 2010
New York, NY
Digital & Social Media Conference presented by Meredith
Thursday, July 15, 2010
New York, NY
Members Only Conference presented by GSN*
Monday, July 26, 2010
Minneapolis, @ General Mills
Business-to-Business Marketing
Thursday, August 26, 2010
San Jose, CA, @ Xilinx
Agency/Client Forum presented by Starcom
Wednesday, September 15, 2010
New York, NY

