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Dates & Times
Starts: Thursday, May 15, 2008 at 8:30am
Ends: Thursday, May 15, 2008 at 3:30pm
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Venue/Location
USG Headquarters
550 West Adams
Chicago, IL 60661
Agenda
8:30 am - Contintental Breakfast
8:45 am - Welcome and Opening Remarks - Linda McGovern, Director, Marketing, USG Building Systems, USG Corporation and Brian Davidson, Vice President, ANA
9:00 am Transforming Innovation in Your Organization: Fueling Growth and Sustainable Sucess. Innovation now tops the corporate agenda. Despite all the talk and excitement about the importance of innovation, managers are frustrated by the absence of a practical blueprint they can apply to fuel consistent growth and sustained success. Peter Skarzynski, Strategos CEO will help you change all that. His interactive presentation is filled with real world examples and practical insights to help you learn how to: Turn novel ideas into breakthrough business concept innovations; Develop new insights to guide innovation to maximize your innovation ROI and Improve the efficiency of your innovation spending, enlarging your innovation pipeline over time.
10:15 am Transforming Marketing with a B2B Company: Sat Duggal, CEO, EMM Group, Inc. will demonstrate how Jeff Immelt has created a marketing renaissance at General Electric - all focused on driving organic growth two times GDP. Prior to launching this growth initiative, GE marketing was the place were "wash-up salespeople went" - today it is an aligned function driving innovative growth. Sat will outline how GE's unique CECOR Marketing Framework tool has helped the company connect innovation and other growth efforts with market opportunities and consumer needs by asking questions to calibrate, explore, create, organize and realize strategic growth.
11:30 am Motorola Case Study: Tim Whiting, Director of Business to Business Marketing at Motorola. He will share creating a single voice has been the force behind Motorola's successful business-to-business marketing strategy - from overall branding, to product and regional/channel marketing, to internal and external communications, to interactive and direct marketing.
12:30 pm Networking Lunch - a time to meet and exchange ideas with your peers.
1:30 pm Brand Building in the 21st Century - Linda McGovern and Corinne Chocolaad, Senior Manager, Global Brand Strategy from USG Corporation will share a case history demonstrating how USG has grown into a world-class organization whose products are used in everything from major commercial developments and residential housing to simple home improvement projects. As the inventor of wallboard, USG has also revolutionized the North American building materials industry; they are the world's leading producer of gypsum wallboard, joint compound and a vast array of related construction products, and the global leader in the manufacture of ceiling suspension systems. Linda and Corinne will illustrate how USG's family of products strategy has helped the company establish a high quality brand that stands for innovative designs, one that is a recognized standard worldwide among architects and construction teams.
2:30 pm Integrated Marketing Solutions - David Mastervich, Director, USPS, will use case histories to outline how US B-to-B Postal clients have effectively changed their marketing and communications strategies to more effectively and efficiently segment their message to the right audience at the right time, driving up both returns and effectiveness. Integrated marketing is the key to building stronger communications efforts - David will show you how B-to-B companies are stretching every dollar further while improving their ROMO (return on marketing objective).
3:30 pm Adjournment