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Dates & Times
Starts: Thursday, August 7, 2008 at 8:00am
Ends: Thursday, August 7, 2008 at 1:45pm
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Venue/Location
Boston University's Management School
Boston, MA
Agenda
In Conjunction with the In-House Agency Forum - Hosted by Boston University and Sponsored by Google
"Emergence of the In-House Agency"
8:00 am Continental Breakfast
9:00 am Welcome and Opening Remarks - John Verret, Associate Professor, Boston University and Bill Zengel, Senior Vice President, ANA
9:15 am "Emergence of the In-House Agency" from the perspective of the CMO. How has this changed over the years and what are and should be the current expectations by the CMO of the role of the in-house agency. Is it working or not?
10:30 am A look from the perspective of the In-House Agency - How does the relationship with the in-house agency and the "client" make or break the success of going the route of an in-house agency? What are the benefits or downfalls? Here from Bill Fox from Fidelity.
11:30 am Educating the In-House Agency and the Marketing Group - Marta Stiglin, Stiglin Consulting will discuss hjow can these two groups work together better? What the the key takeaways to achieving an end result that everyone is happy with?
12:30 pm Networking Lunch - Meet your peers and make new connections - learn what's working and what's not.
1:45 pm Adjournment