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This event has ended.
Dates & Times
Starts: Thursday, August 7, 2008 at 8:00am
Ends: Thursday, August 7, 2008 at 1:45pm
Venue/Location
Boston University
School of Management Building
595 Commonwealth Avenue
Boston, MA 02215
Agenda
In Conjunction with the In-House Agency Forum - Hosted by Boston University and Sponsored by Google
"Emergence of the In-House Agency"
8:00 am Continental Breakfast
9:00 am Welcome and Opening Remarks - John Verret, Associate Professor, Boston University and Bill Zengel, Senior Vice President, ANA
9:15 am Educating the In-House Agency and the Marketing Group - Marta Stiglin, President, Stiglin Consulting will discuss how can these two groups work together better? What the key takeaways to achieving an end result that everyone is happy with?
10:45 am A look from the perspective of the In-House Agency - How does the relationship with the in-house agency and the "client" make or break the success of going the route of an in-house agency? What are the benefits or downfalls? Hear from Bill Fox , Senior Vice President, Fidelity Communications and Advertising.
12 Noon Member Open Discussion - Five Questions - Thirty Minutes. In this rapid roundtable style discussion, ANA's Bill Zengel will lead a discussion with you, the client side registrant attending the meeting regarding Marketing Insight Center findings on the issues that keep "In-House" up at night. Please think about your issues and how you solve them and come prepared to share. One of the primary benefits of participating in ANA's client-side marketer only sessions is the unique opportunity to connect and dialogue with your fellow leading peers.
12:30 pm Networking Lunch - Meet your peers and make new connections - learn what's working and what's not.
1:45 pm Adjournment