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Dates & Times
Starts: Tuesday, December 9, 2008 at 8:30am
Ends: Tuesday, December 9, 2008 at 2:30pm
Venue/Location
Google
76 9th Avenue
Tech Talk Room
New York, NY 10011
Agenda
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Hosted and Sponsored by Google
8:30 am Continental Breakfast
9:00 am Welcome and Opening Remarks, Bob Liodice, President and CEO, ANA
"The Evolving Digital World & Google Strategy" - Speaker, Penry Price, VP, Advertising Sales, North America, Google will talk about accelerating rates of change, search - global, mobile and universal. Ads - better formats, better audiences and better data; applications - tools marketers can use "in the cloud"
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10:00 am "A Vision for Media Platforms" - Speaker, Eileen Naughton, Director of Media Platforms, Google will discuss the following topics - Best marketing is engaging/relevant to your consumer; campaigns must be integrated across media and all advertising should be measurable and accountable
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10:45 am Break
11:00 am "Accountability in Advertising" - A deep dive into Google analytics and understanding how a marketer can achieve effective ROI. Speaker: Avinash Kaushik, Analytics Expert and Evangelist.
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11:30 am "Effective Digital Marketing" - Speaker, Chris LaSala, Director, Local Markets Strategic Partner Operations, Google will discuss the following: Understanding Google's ad formats, Deep Dive into Paid Search, Understanding Google's Content Network and other ways to advertise.
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12:15 pm Networking Luncheon
1:00 pm Tour of Google facility
2:30 pm Adjournment
Note: Agenda and content subject to change