Social Media Day - Hosted By Time Warner

Tuesday, December 8, 2009

Hosted by:
Paul Dunay
Global Managing Director, Services and Social Marketing
Avaya Inc.

General Session

WELCOME
Bob Liodice
President and Chief Executive Officer
ANA

Mark D'Arcy
President and Chief Creative Officer
Time Warner Inc.

HBO - HARNESSING CONSUMER ENGAGEMENT IN THE DIGITAL AGE 
The HBO brand and its programming are lightening rods for conversation and much of that dialogue today takes place in the digital space.  Consumers have an insatiable desire to engage with HBO promotional content in multiple places -- and they want an experience designed specifically for their platform of choice.  HBO's VP of brand strategy and digital platforms will discuss how they focus on broadening HBO's digital footprint by creating content hubs that connect the brand with consumers, connect fans with each other, and provide a unique HBO presence online, in social, and in mobile.

Alison Moore
Vice President, Brand Strategy and Digital Platforms
Home Box Office
                                                                                                   

AMERICAN EXPRESS - USING SOCIAL MEDIA FOR SMALL BUSINESS
The director of OPENForum.com strategy and marketing of American Express OPEN, the unit that caters to small business, will share insights on the small business sector and key marketing trends in the 2009 "do more with less" economic climate.  Practical ideas will be presented that help marketers enhance their brands while cutting costs.  In addition, this session will cover tips for creating/expanding new channels, repositioning your brands/products to be relevant in this environment, and driving marketing efficiencies through the use of social media.

Jason Rudman
Director, OPENForum.com Strategy and Marketing
American Express OPEN 
                                                                                                   

PEPSICO - USING SOCIAL MEDIA TO CONNECT ONLINE AND OFFLINE 
PepsiCo has a long history of using digital to connect with its consumers.  As the medium has evolved, the company is leveraging new tools to get closer to its fans, build deeper connections with influencers, and share its story online.  Social media has become a core tenet for the company's marketing efforts as they continue to experiment with new ways to build connections with their consumers.

Bonin Bough
Director, Digital Media Communications 
PepsiCo, Inc.   
                                                                            

RIM SOCIAL MEDIA CASE STUDY: INCREASING FREQUENCY AND TONE OF CONVERSATIONS WITH MY BLACKBERRY
Increasing frequency and tone of conversations online is the primary focus of the social media team at RIM.  Increasing frequency is a relatively straightforward exercise, but how do you increase the positive tone of those conversations?  Answer: Develop an online community for fans that seamlessly connects with communities like Facebook and MySpace and permits those conversations to be picked up by search engines.

Brian Wallace
Vice President, Digital Marketing
Research In Motion, Ltd.
                                                                                                   

WARNER BROS. CROSS-PLATFORM CASE STUDY: LEVERAGING SOCIAL MEDIA IN A MULTI-PLATFORM WORLD
In this ever-changing media landscape, it has become more difficult for marketers to navigate their marketing message in a multi-platform media world.  Warner Bros. will share insights on working with brands/advertisers to create and leverage a fully integrated social media strategy across Warner Bros.'s multiple platforms to meet their clients' business objectives.  Additionally, Warner Bros. will discuss how they use social media tools such as Twitter and Facebook to engage fans and drive interaction with their original content products that only exist in a virtual environment.

Dave Dickman
Senior Vice President, Digital Media Sales
Warner Bros.