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Dates & Times
Starts: Tuesday, June 17, 2008 at 8:30am
Ends: Tuesday, June 17, 2008 at 3:30pm
Venue/Location
Google
76 9th Avenue
Tech Talk Room
New York, NY 10011
Agenda
fHosted and Sponsored by Google
8:30 am Continental Breakfast
9:00 am Welcome and Opening Remarks - Penry Price, Vice President, Sales, Google and Bill Zengel, Senior Vice President, ANA
9:15 am Barnes & Noble Brand Integration: Creating an online destination for book lovers that complements the in-store experience. For Barnes & Noble, brand integration is creating an experience that transcends channels and engages their customers whenever and wherever they choose to interact with the brand. Like the brick and mortar stores, the online experience goes beyond e-commerce to engage customers through community and dynamic content -- complementing the brand's iconic retail experience. Barnes & Noble's with its digital agency R/GA, will demonstrate how they extended Barnes & Noble's brand ideology and brought the brand's behavioral tenants online to grow consumer loyalty. Presenting from Barnes & Noble will be Glenn Kaplan, Vice President & Creative Director, Marketing along with agency partners, Anne Benvenuto, EVP, Strategic Services, R/GA and Andy Clark, Creative Director, R/GA.
10:15 am Integration and Measurement - Results focused, sales contributing Integrated Marketing - once again this year, top client side marketers, ANA members like you were surveyed and told us the number one priority is Results focused, sales contributing Integrated Marketing. Everyone agrees that's the question. Few have the answers. Marketers like you tell us, David Gantman, EVP of MarketingEvolution is one of the few. Learn where the business is going now with the three simple keys you can apply to your business today to accelerate your speed to analytics, insights and improved results - Now.
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11:30 am Trends in Marketing Leadership - Since Spencer Stuart embarked on its first CMO tenure study in 2004, the increasing pressures on today's CMO have been well documented and deeply experienced by CMO's no matter what their industry. Guess what? The bar continues to rise. CMO's must deftly navigate new frontiers of organization and market complexity, understand and take advantage of an array of new media options, respond to evolving consumer preferences and quantify the marketing function's contribution to top and bottom line growth. Tom Seclow, leader of the Marketing Officer Practice of Spencer Stuart, will put CMO tenure data in perspective and discuss the steps marketers can take to increase their likelihood of long-term success.
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12:30 pm Networking Lunch - Meet your peers, make new connections and learn what's working and what's not.
1:15 pm Hear from our host, Google's Tim Castelli, Director, New York on how can traditional advertising compete with innovative, data-rich, easy to use online advertising.
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2:00 pm Learn from Deloitte & Touche's Senior Manager, Scott Russell on how to avoid the Shopper Marketing Pitfalls. Thinking of transforming how you sell at the retail level? You will learn the "Do's" and "Don'ts" on how to win big.
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3:00 pm Adjournment