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Dates & Times
Starts: Wednesday, June 24, 2009 at 8:00am
Ends: Wednesday, June 24, 2009 at 4:00pm
Venue/Location
76 9th Ave, 4th Floor
New York, NY 10011
Agenda
ANA Innovation Day
Innovative Leaders Emerging from Recession's Dust
Leaders are beginning to emerge in this recession. What makes them unique? They share a common characteristic—a passion for innovation. Now you can learn from them how to effectively create and develop innovation-based programs, engage customers in new relevant ways, and utilize media to drive accountable and measurable results.
ANA, which represents the world's leading advertisers, is inviting you to join us at Innovation Day. This complimentary session allows you to leverage insights from leading client-side marketers and industry experts who will share their success strategies with you. Recent, exhaustive, studies conducted via Booz and Company suggest applied insight and innovation truly contribute to bottom line revenue growth consistently.
This special complimentary client-side marketer only session is programmed under the guidance of the ANA/ARF Research Committee.
AGENDA
8:00 am Networking Breakfast
9:00 am Opening Remarks
Speakers: Mark Wolf, Vice President of Research, Guardian Life Insurance Company & ANA Research Chair, Bill Zengel, Senior Vice President, ANA, & Shepard Kramer, Sr. Director- Committees & Conferences, ANA
9:15 am Framework for Growth through Innovation
To drive innovation you need three things – the guts to try new ideas, knowledge about how to manage innovation, and a culture (a team) willing to embrace and act on those ideas. But everyone knows that – this session answers the question: how do you do that?
Speaker: Christopher W. Miller, Ph.D, Founder, Innovation Focus
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10:15 am Developing A Culture of Innovation- The General Electric Experience
You wouldn’t expect less from the company that invented the light bulb, America’s first jet engine, the retail store credit card, and on May 7, 2009 launched “Healthymagination”, a business innovation growth platform that will help GE to deliver better care to more people at lower cost. Richard Kelly, global marketing research leader for GE Capital will provide a look behind the curtain and share how GE applies innovation in everyday thinking to take on some of the company’s (and their customers) toughest challenges.
Speaker: Richard Kelly, Global Marketing Research Leader, GE Capital
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11:00 am Applying Design Logic to Business Growth -IDEO
Ryan Jacoby will discuss how IDEO has uses design and innovation to help companies grow. Using case studies, he’ll discuss how IDEO approaches growth challenges from the top-line strategic question through to the nitty-gritty details of the project backstory. He’ll provide practical tips to help leaders tackle growth challenges and promote a culture of innovation within their own. Finally, he’ll discuss how to think about leading growth and innovation given the internal and external business context now.
Speaker: Ryan Jacoby, Business Designer, IDEO
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12:00 pm Complimentary Networking Lunch
1:00 pm Google's 9 Core Values of Innovation
With products ranging from Blogger to YouTube, Google has been a wild success in the world of digital, winning accolades for its innovative and game-changing products. But how does Google drive that innovation, while fostering talent and a famously unique culture? Eileen Naughton, Director of Media Platforms, will speak to Google's "Notions of Innovation," sharing insights into how Google's success is traced back to the core beliefs of its founders, and how your business can harness these fundamental tenants.
Speaker: Eileen Naughton, Director of Media Platforms, Google
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2:00 pm The Next Big Thing: Trickle Up Innovation
Executives looking for fresh, profitable ideas are now looking to emerging nations for inspiration for low cost, fast to market products and efficient services and business processes developed there. This session will look at how to hunt for innovation in unusual places and how to adapt them for the US, Western Europe, and other regions.
Speaker: Reena M. Jana, Innovation Editor, BusinessWeek & James Utzschneider, General Manager of Marketing- Unlimited Potential Group, Microsoft
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3:00 pm Hands On Learning Laboratory & Reception
Innovation without application is nothing- an interactive session experience with new ideas coming out of the best minds in marketing right now.
Client-side marketer but not an ANA member? RSVP here