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Dates & Times
Starts: Wednesday, May 14, 2008 at 8:30am
Ends: Wednesday, May 14, 2008 at 3:30pm
Venue/Location
Microsoft Corporation
1290 Avenue of the Americas - (Bet. 51 & 52nd )
Carousel & Tavern on the Green Rooms - 6th Floor
New York, NY 10104
Agenda
8:30 am - Continental Breakfast
9:00 am - Welcome and Opening Remarks - Mari Kim Novak, Director of Marketing USA, Microsoft Digital Advertising Solutions (MDAS), Microsoft Corporation and Bill Zengel, Senior Vice President, ANA
9:15 am - Do More With Less - Today's CFO's are pushed to increase marketing's return by holding or reducing expenditures. So how do you deliver increased revenue with fewer resources? PROCESS. ANA's marketing process benchmark has helped companies uncover where to best focus their resources to drive increased marketing effectiveness and efficiencies. Gordon Wade, Chairman, EMM Group, and ANA's benchmark partner will share the learning gained from the fielding of these surveys. He will highlight which process areas need attention and outline the steps you can take to dramatically improve your marketing performance.
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10:30 am - Brand Next - New Thinking Consumers want Brands to Act, Look and Feel Different. Brands of the future won't be glossy marketing gadgets, but practical platforms for action. They must help people do more, by being less controlling and more generous. Brands started as a stamp on a product, then became gadgets designed to get people to buy. Now they're becoming platforms. Sam Wilson, Managing Director,, Wolff Olins will demonstrate why brands can only connect with consumers by inviting people to do things, not buy things. She will share case histories (GE, ING and Sony Ericsson) to demonstrate the importance of why brand functionality really matters and why, therefore, creating a brand and designing the services behind it have become inseparable.
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11:30 am - Presentation by Microsoft- Everything is going digital. Steve Ballmer, Microsoft CEO predicts that in FIVE years we won't be communicating on or via anything that isn't digital. What do we need to do to get ready for effective communications in the digital world? Microsoft's Erika Nardini, Director, WW Branded Entertainment, will outline the steps you need to take to stay ahead of the curve and gain a competitive advantage. She will share several case histories to clearly illustrate these points.
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12:15 pm - Networking Lunch: Meet your peers, make new connections, and learn what's working and what's not.
1:15 pm - Web 2.Oh - Campaign Development in the Digital Age. From traditional advertising to a multitude of new media options, advertising campaign development has never been more complex, sophisticated or exciting. Hear from Steve Lance, Partner, PS Insights and Paul Kurnit, Founder and President, Kurnit Communicatons and KidShop, on how we have moved from brand-centered to consumer-centric messaging. Learn why advertisers who meaningfully connect their brands to consumer lifestyles will be the big winners. Understand the changing nature of advertiser communication - and the role that agencies, suppliers and vendors will play in this brave new world.
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2:30 pm - Adjournment