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Dates & Times
Starts: Friday, November 14, 2008 at 8:30am
Ends: Friday, November 14, 2008 at 2:30pm
Venue/Location
USPS
475 L'Enfant Plaza, SW
Benjamin Franklin Room
Washington, DC 20260
Agenda
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ANA Southern Region Brand Building Workshop hosted by The United States Postal Service and sponsored by Google
8:30 am Continental Breakfast
9:00 am Welcoming Remarks - David Mastervich, Manager Sales Strategy, United States Postal Service and Alona Korenfeld, Senior Director, Member Relations, ANA
9:15 am Become a Growth Champion - Marketing is the ultimate economic rescue package. It stimulates growth for each of your businesses ... and for the country overall. And growth champions - the movers and shakers who deploy marketing strategies with creativity and precision to achieve brand and business growth, are the fuel for the marketing engines within each of your companies. But what specifically is a Growth Champion, and how can you become one? Michael Palmer, dean, ANA School of Marketing will demonstrate why Growth Champions are truly Masters of Marketing - how by framing specific, measureable growth objectives, and by monitoring performance continuously - often in real time, they can achieve measureable brand and business growth - consistently and impressively.
9:45 am Green Sustainability - Eco-friendly - Corporate Social Responsibility. We all know these terms well and many of us are trying to implement the right strategies for our brands and businesses. Jim Holbrook, CEO, EMAK will discuss the future of "conscientious consumerism".
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10:30 am Critical Legislative and Regulatory Issues Facing Marketers - Rarely has ANA and the advertising community faced so many critical legislative and regulatory issues. These issues include ad taxes, privacy, behavioral targeting, proposed restrictions on food, children's advertising, prescription drug advertising, product placement and broad initiatives to totally restructure and expand the powers of the Federal Trade Commission. Dan Jaffe, ANA's Executive Vice President for Government Relations will provide a road map to understand the political landscape that will confront us after the Presidential elections.
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11:30 am Lisa Mitchell, Principal, Booz & Company will be discussing the results of the ANA-IAB-AAAA-Booz & Company study, Marketing Media Ecosystem, 2010. This cross industry study examines the impact of ecosystem changes, in particular digital, on marketers, media companies and agencies. Results of the study were first presented in October at the ANA Masters of Marketing Annual Conference.
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12:30 pm Networking lunch - an opportunity to meet and network with your colleagues
1:30 pm USPS Case Study - David Mastervich, Manager Sales Strategy at the USPS will discuss their Award winning personalization campaign which will include the objectives, components and the results.
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