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Dates & Times
Starts: Thursday, August 14, 2008 at 9:00am
Ends: Thursday, August 14, 2008 at 2:30pm
Venue/Location
Westfield Southcenter
633 Southcenter
Westfield Sky Terrace
Seattle, WA 98188
Agenda
8:30 am Continental Breakfast
9:00 am Welcome and Opening Remarks - Mr. Tim Owen, Director, Partnership Marketing, The Westfield Group and Ms. Tracy Owens, Senior Director, Member Services, ANA
9:15 am Green Sustainability. Eco-friendly. Corporate Social Responsibility. We all know these terms well, and many of us are trying to implement the right strategies for our brands and businesses. Hear how Safeway and their marketing agency, Neighbor see the future of "conscientious consumerism" developing. Jim Holbrook, CEO, EMAK will present these points.
10:30 am Hear from Ms. Stephanie Davis, Director of Business Development at Avenue A/Razorfish, one of the world's largest interactive agencies, on what successful digital brands have in common. Some examples she will share will be from Coors and Levis.
12 Noon Networking lunch
1:30 pm Westfield Southcenter will be showcasing how they work with companies to elevate their Experiential Marketing in a shopping center environment. You will hear from Carl Schloessman, VP, Partnership Marketing and Tim Owen, Director, Partnership Marketing Northwest Region on how top clients such as Paramount Studios, H&M, VISA, Verizon, Porsche, Dove Chocolate and many others create one-of-a-kind experiences for their targeted consumer. This session will consist of a presentation as well as a tour and overview of the various partners' experiential activations of Westfield Southcenter including American Express, Comcast, Vespa, Calvin Klein and others.
2:30 pm Adjournent
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