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Dates & Times
Starts: Tuesday, September 29, 2009 at 8:00am
Ends: Tuesday, September 29, 2009 at 2:30pm
Venue/Location
Intel Corporation
3600 Juliette Lane
Building 12
Santa Clara, CA 95054
Agenda
Hosted by Intel & Sponsored by Google
FREE for ANA members
Digital Marketing + Social Media + Web = Integrating it All Together
Learn what is “the next level” and who is excelling in this area. Move from academic theory into pragmatic application. Hear from leading companies, agencies and consultants on this rapidly changing new area.
8:00 am - Networking breakfast8:45 am - Welcome and Opening Remarks (Tracy Owens, Sr. Director Member Relations, ANA)
9:00 am - Blending up Success for Jamba via Modern Marketing
Kim Larson, VP Marketing Jamba Juice and Jim Holbrook, CEO of Marketing Services Agency Neighbor
Kim and Jim will discuss the radical changes Jamba Juice has made to its marketing approach. Jamba operates the Jamba Juice chain, the leading outlet for blended fruit drinks with more than 730 smoothie stands in more than 20 states. Locations include freestanding units as well as on-site kiosks in high traffic areas, such as college campuses, gyms, and airports. From new products to new environments to new media. Jamba has boosted its community impact and its ROI. Kim and Jim will discuss the lessons learned and what any company can do to embrace 'marketing for good'.
10:00 am - Case Study - RadioShack: Revitalizing an Iconic Retail Brand
Greg Stern, CEO of Butler, Shine, Stern & Partners
BSSP was hired by RadioShack in April, 2009 and launched a new campaign for the brand to support its back-to-school efforts in August. The campaign was launched with The Shack Summer Netogether, which involved two massive laptops connecting New York and San Francisco public areas for three days. Television was launched with twelve spots, multiple digital executions, comprehensive in-store messaging and full social media integration. This presentation will look at the strategy and work behind The Shack campaign, and discuss integration across all media, from traditional to online social networks.
11:00 am - Maximizing the ROI of your Online Brand Campaign
Andy Atherton – COO of online Ad Network, Brand.net
Successful online brand campaigns can be achieved with a laser focus on 3 key elements: (1) Quality, (2) Scale, and (3) Value. What proof points should you and your agency require of online publishers and ad networks to guarantee you achieve all three? Learn about the latest technology to help ensure page-level quality for your media buys. We will briefly review the latest measurement techniques. Attendees will leave the session with a practical and proven checklist for evaluating the performance of their agencies, publishers and networks.
Brand.net – is an online advertising network for Brand advertisers led by Yahoo! alumni Elizabeth Blair (CEO) and Andy Atherton (COO), who held the role of Vice President of Global Pricing & Yield Management (PYM). The company’s deep online display advertising expertise, supported by its innovative technology, insures that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.
12:00 - Complimentary Networking Lunch
1:15 - Ingredients to Successful Social Media Campaigns:
Jordan Berg, Founding Partner and Chief Creative Officer, Questus Successful social media campaigns have myriad of elements that contribute to moving the needle. We will explore how traditional analytical tools combined with next-generation social tools can uncover hidden target audiences. Learn how "authentic" messaging and conversations in social campaigns drive viral activity. Understand how a strong content distribution strategy frees your content to facilitate sharing and ultimately, conversation. Best of breed studies discussed.
2:15 Adjournment
* Please note: Times and presenters may be subject to change