Register
This event is open to current ANA Members only.
Please login to register online.
Dates & Times
ALL TIMES ARE EASTERN UNLESS OTHERWISE NOTED
Start Date/Time: Wednesday, February 10, 2010 at 1:00pm
End Date/Time: Wednesday, February 10, 2010 at 2:00pm
Add this event to your calendar.
Session Description
MULTI-SCREEN CASE STUDY: FORD MOTOR COMPANY AND MICROSOFT ADVERTISING
How do you engage your audience with branded content across multiple screens and leverage existing original Web content? Come to this session, and you'll learn how Ford Motor Company teamed up with Microsoft Advertising to build awareness for Ford Sync through branded experiences across MSN, Xbox Live, and mobile. The "Ford Play It 4-Ward" campaign launched in mid-November with a multi-screen effort, combining PC, mobile, and in-game ads. A first of its kind, the campaign used original content from the Web to create mobile, Web, and native applications for Windows Phone, Blackberry, iPhone, and Android, showing that not only is mobile becoming a "must have" part of the marketing mix, but it can extend multimedia experiences to on-the-go consumers in an immersive and unified manner. Ford and Microsoft will discuss the campaign from conception to execution, sharing obstacles, results, and insights throughout the process.
Alex Hultgren
Ford Lincoln-Mercury Digital Media Manager
Ford Motor Company
Jeff Plaisted
National Sales Manager
Microsoft Mobile Advertising
_________________________________________________________________________________________________________
This webinar will originate from ANA Mobile Marketing Day - a pre-conference bonus session as part of the ANA TV & Everything Video Forum. If you prefer to attend in person (in NYC) please click here.
All webinars in this Webinar Wednesday series are provided as a complimentary member benefit. Please register via the link above for this webinar. Each individual must register separately.
Visit the Events section of our website to learn more about ANA marketing and media events.